The report titled “Convenience Stores in Argentina”
provides a comprehensive analysis of convenience
store in Argentina, growth of the convenience stores, major developments,
leading players in convenience
store in Argentina, online retailing and future
of convenience store in Argentina.
Overview of Convenience
Stores: A convenience store is a retail store that consists of range
everyday items such as groceries, snack foods, confectionery, soft drinks,
tobacco products, over-the-counter drugs, toiletries, newspapers, magazines and
many more. Few convenience stores
are licensed to sell alcohol, beer and wine along with money order and wire
transfer services. These convenience
stores may also be part of a gas or petrol station so that customers can
purchase any desired goods conveniently while filling their vehicle with fuel.
Majority of the convenience stores charge higher prices than any other conventional
grocery stores or supermarkets. These convenience
stores order smaller quantities of stock and sell at higher prices by having
longer open hours, more locations, and shorter cashier lines.
Leading player is Carrefour Express: Carrefour
Express is another leading chain
of private label convenience store in Argentina that launched a strong price
campaign. This store offers 1,300 products that are part of the
basic food needs and the price campaign is the best contribution offered to the
country’s family economy. The price campaign was to freeze the price of the
private label products for six months. Carrefour Express represents very few promotions and in Carrefour
hypermarkets and supermarkets, there are constant promotions on weekends when
consumers purchase more than one unit of the same product. Carrefour Express
has almost 400
outlets and possess a successful convenience stores from almost a decade ago.
With the existence of Carrefour Express,
it is complicated for other companies to enter the convenience
store market. Big retailers such as Jumbo and Walmart have started few outlets with
much smaller stores in strategic zones. The other outlets are still very few
compared with Carrefour Express.
Majority
of the shoppers in Argentina are interested in branded products. This resulted
in the expansion of convenience store
named Walmart and increase in the number of shoppers in the country.
Consumers in Argentina are increasingly buying country branded products as the
overall quality has improved and are at affordable prices. Walmart targets prices 20% lower on own brand
than on leading brands. These have been reported as accounting for 13% of
overall company sales, but Walmart sees potential for this to grow
significantly higher in the longer term. Clearly, the strength of DIA, and its
own brand led offer, is changing the role of private label for many shoppers.
Walmart, like other retailers, will look to strengthen its own penetration in
private label off the back of this.
Future of Convenience stores in Argentina: It was observed that other retailers are offering more discounts and luring
consumers away from the convenience stores. Therefore,
the growth of convenience store outlets
in Argentina is slowing down as consumers in Argentina are more
demanding and cautious about their purchases made. There was a fall in the mass
consumption in the recent years that has affected even the basic dairy products
in the country. With the decrease in the consumers’
disposable income, majority of the consumers are opting for cheaper wholesale chains such as Vital, Diarco,
Maxiconsumo and Makro. These stores were redesigned to attract consumers with a
mix of cheaper products than those found in other grocery retailers and convenience stores. E-retailing has witnessed a drastic
growth over the recent years and consumers find it easy to order products online. The
convenience stores market in Argentina will surely witness a slow
growth over the next few years due to the popularity of internet retailing.
Key topics covered in this
report:
Convenience Stores Market
Argentina
Argentina Convenience Stores Market Analysis
Argentina Convenience Stores
Outlets Market Report
Argentina Convenience Stores
Forecasts Market Analysis
Argentina Convenience Stores Consumption
Volume
Argentina Convenience Stores
Value Sales
Argentina Convenience Stores Market
Competition
Argentina Convenience Stores Market
Trends
Argentina Private Label Convenience
Stores
Argentina Convenience Stores
Market Future Outlook
Argentina Convenience Stores
Market
Revenue
Argentina Convenience Stores Market Size
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Ken Research
Ankur Gupta, Head Marketing & Communications
0124-4230204
