According to the study “Variety
Stores in Argentina”, Carrefour Express
is a leading chain of private label variety store in Argentina. It offers 1,300 various products that are part of consumers’ basic food needs. Carrefour Express hypermarkets and supermarkets offer constant promotions on weekends for consumers who purchase more than one unit of the same product. Carrefour Express in Argentina has almost 400
outlets and is very successful from almost a decade. Carrefour Express existence is very strong such that it is very complicated for other companies or
brands to enter the variety
store market. Jumbo and Walmart initiated
few outlets which are much smaller stores compared with Carrefour Express.
Variety stores are also known as retail stores that display and
sell various everyday items such as groceries, snack foods, confectionery, soft
drinks, tobacco products, over-the-counter drugs, toiletries, newspapers,
magazines and many more. Few variety stores are licensed to sell alcohol, beer
and wine along with money order and wire transfer services. These variety stores are sometimes a part of gas or
petrol stations so that customers can purchase any desired goods conveniently during
fuel filling. Variety stores are located at densely populated
areas offering super low prices, and special offers on festive days that boost
sales. Variety stores are found in the main commercial zones on the
streets and sell a variety of products ranging from toys to cooking items or
decor items.
Argentina consumers are interested in country branded products as
the overall quality has improved and are at affordable prices. It was observed that other
stores are offering more
discounts and luring consumers away from the variety
store which is slowing down sales and demand. The decrease in the consumers’ disposable income is one major
reason where consumers are opting for cheaper
wholesale chains such as Vital, Diarco, Maxiconsumo and Makro. These stores
attract consumers with a mix of cheaper products than those found in variety stores.
E-retailing has witnessed a drastic growth over the recent years and Argentinean
consumers find it easy to order products online. The variety stores market in Argentina will witness a slow growth over
the next few years due to the popularity of internet retailing.
To know more, click on the link below:
Related Reports :-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing &
Communications
0124-4230204
