Beer is one of the most popular alcoholic drinks consumed in Asia. It is
also the oldest beverage prepared by fermentation of grains. Many variants of
beer are available in Asian market with varying tastes and flavours.
Modernization and increase in disposable incomes has led to increased
consumption of beer which indirectly increased the market for beer bottles. Beer in Asia is usually packed in metal cans, glass
bottles, draft, other packing such as aluminium bottles, plastic bottles, and
refill glass bottles. Now-a-days, beer packing is done majorly in cans and
glass bottles. The cans and glass bottles have increased in volume, but, cans occupy
a major share from the past few years compared to glass bottles. Almost all consumers
demand for quality, natural and clean labelled beer. Asian consumers care about
maintenance of glass bottles that are 100% recyclable. Beer consumption growth
rate has increased rapidly due to excellent demand and protective qualities of
glass packaging.
According to the study “Asia Beer
Bottle Industry Situation and Prospects Research report”, almost all the beer bottles
vary in size
and shape, however, brown or green glass is the commonly used material which
reduces spoilage from light, especially ultraviolet rays. The widely
established alternatives to glass containers for beer in retail sales are
beverage cans and aluminium bottles. The unique properties of glass beer
bottles guarantee fullest enjoyment. Glass beer bottles optimally preserve the
beer’s carbon dioxide content for a longer time, ensuring that the taste and
quality of the beer remains the same. Glass beer bottles are classified into
various types such as amber (brown) glass beer bottles, white flint (clear)
glass beer bottles, green glass beer bottles and other types. Beer is easily spoilt when
exposed to light, heat and oxygen. Cans are another alternative for beer
packaging because they do not let in any light and are completely machine
sealed for better storage. The standard brown-hued glass bottle keeps out UV
rays, but doesn’t prevent all light. Cans are more portable as it is easy to
get the beverage cooled faster and easy to handle while travelling. Cans are more
often used in craft beer packaging in recent years, but glass bottles are still
the most common traditional packaging format of beer. Labelling a glass bottle
is easy as per beer industry standards compare to labelling on cans which is a
logistical challenge for all the manufacturers.
Consumer’s first choice for reliable, healthy,
sustainable and premium beer products will continue to keep glass bottle
packing in strong demand among all brands that hope to meet the expectations
and make a distinction of their products on the shelves in Asian
markets. The growth in beverages is likely to remain tough, with majority
of the beer brands embracing glass bottle packaging to meet consumer’s
expectations. At the same time, PET bottles attracted the Asian market for
beverages. The PET bottle manufacturers manufacture bottles with detailed
specifications for storage of beer. Changing or switching to PET beer bottles
can witness more outstanding results in Asia.
Majority of
the manufacturers will benefit in terms of cost reduction, lower energy
consumption and fewer harmful emissions during transportation. Asian countries
are expected to contribute to the consumption of PET bottles for the storage of
beer in the next few years. The leading players in Asian beer bottles are O-I, Ardagh Group, Beatson Clark, Orora, Wiegand-Glas, Encirc Glass,
Hillebrandt Glas, Systempack, All American Containers, Encore Glass, Sisecam, Huaxing
glass, SuoKun Glass Grou, Yantai Changyu Glass, Jintai boli, Yantai NBC Glass
Packaging, SHENZHEN TONGCHAN GROUP, Sino-Belgian Beer (Suzhou), ShangHai Misa
Glass, Taiwan Glass and Sichuan Shubo (Group).
Modernization, consumption rate, high disposable
incomes, and increased consumption by younger generation, along with heavy
taxation, legal regulations, and health issues of beer consumption are slowing
the growth of beer and beer bottles market. Various innovative products, such
as flavoured and crafted beer are demanding for imported beer along
with glass beer bottles. The beer bottle market is
based on the product type, category, and packing. However, the glass bottles
market is expected to grow at a steady rate over the next few years competing
with PET bottle market. Asia’s beer metal cans may anticipate a second highest
growth due to flexibility to handle which will witness a massive growth in
terms of volume sales compared to volume sales of glass beer bottles.
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Ankur
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