According to the
study “Asia
Beverage Multipack Shrink Film Industry Situation and Prospects Research report”,
multipack shrink film packaging
is light-weight, durable and visually attractive. When compared to rigid
packaging, multipack shrink films lessen
the conveyance expenditures of beverages and are easier to carry. The growing
consumption of alcoholic beverages and demand for ready-to-drink fruit juices
are the two major factors driving the growth of Asia beverages multipack shrink films market. The
various types of beverage multipack
shrink films that are commercially available are polyethylene,
polypropylene, polyvinyl chloride and others. Multipack beverages are usually packed
in cans or bottles with various designs. Water and carbonated soft drinks are
the major multipack beverages that demand for multipack shrink films as
secondary packaging due ever growing demand for these products. The various
types of shrink films are printed and unprinted shrink films. The most commonly
used film is the printed shrink film wrap that is used in almost all industries,
especially where retail point-of-sale is concerned.
Secondary
packaging in beverages is more important for major beverage brands because the
competition for them begins on the shelf. Asian consumers decide the beverage
products based on the kind of packaging which is a great opportunity for beverage
manufacturers to keep themselves updated with the latest packaging products. Packaging
innovations maintains beverage sales and looks for newer ways to attract the
consumers. Beverage multipacks provide an aesthetic appeal, enhanced brand
visibility, facilitate easy transport and consumption. Beverage multipack
shrink film market is growing rapidly due to the rise in the middle class
population and increase in consumer disposable income. It was observed that
there is an increasing demand for alternative beverages such as organic juices,
enhanced water & functional beverages which drive the growth in beverage
multipack shrink film market.
Multipack shrink films are used for wrapping up a group
of several containers or bottles together in order to sell it as a single unit.
The packing consists of various containers of dissimilar shapes and sizes such
as water, milk, alcoholic drinks, soft drinks, dairy products and ready to
drink products such as tea, coffee, health drinks, sports drinks, and dairy
beverages. Use of multipack shrink
films help in conserving the environment by reducing use of more
plastic. Multipack shrink films market
in Asia is regulated and controlled by both established as well as small
emerging players.
Geographically,
Asia beverage multipack shrink film industry is spread across China, Japan,
South Korea, Taiwan, India, Southeast Asia and Australia. The leading players
in Asia beverage multipack shrink film industry are Berry Plastics Corporation,
Sealed Air Corporation, Bemis Company, Coveris Holdings, Reynolds, Sigma
Plastics, Clondalkin, Polyrafia, Crayex Corporation, Tri-Cor, Amcor Limited and
RKW.
Asia’s
drastic industrial development has led to a huge demand for shrink films that are
used as beverage multipacks materials. Almost all the major players involved in
beverage multipack shrink film market
are concentrating on R&D initiatives to develop new products to cater the increasing
needs of customers. Consumers in Asia are anticipating a drastic growth over
the next few years in beverage multipack
shrink film market due to the need for attractive packaging in beverages
industry and to increase sales of multi-bottle packages. The recyclability of
plastics poses a serious risk to the environment which is one major reason
hampering Asia’s beverage multipacks shrink film market. Asian multipack shrink
film manufacturers are promoting eco-friendly packaging for beverage multipacks
to conserve the environment.
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Ankur Gupta, Head Marketing & Communications
0124-4230204
