According to the study “Asia Display Packaging Industry
Situation and Prospects Research report”,
small sized
products do not attract the attention of consumers in supermarkets and
hypermarkets where millions of other larger products are displayed. The product
displaying attractive and large images are more likely to attract consumers as
well as provide a platform to highlight the small products. Display packaging
is more convenient compared to other marketing techniques such as
advertisements in television or magazine. Customer gets to know more about the
product through the display packaging. The manufacturers of small sized
products provide display packaging with large orders placed for no extra money
which benefits producer as well as the retailer.
Display packaging is the most effective ways of
marketing any product in the retail stores, supermarkets and hypermarkets. Various
industries such as food, beverage, cosmetics, pharmaceuticals and others products
incorporate the process of display their products on the packaging to attract consumers.
Display packaging is a highly efficient way of marketing various sized products.
The quality of the product and display packaging drive the sales in the
competitive retail space. Various attributes and differentiating factors of any
product need to be recognized by the consumers for successful marketing of the
product.
Various product types of display
packaging in Asia are cellulose fibers, corrugated pallets, corrugated paper
board sheeting and others. Retail and pharmacy industries are the major
consumers of display packaging in Asia. Various other applications of
display packaging market are in food, beverage, personal care products, home
care products, publishing, electronics and others. Within the display packaging
market is segmented by display packaging type as such as floor display, counter
display, shelf display, brochure display, transparent containers, display
boxes, blisters and others. Geographically, display packaging in
Asia market is spread across China, Japan, India, Korea, Saudi Arabia and other
regions. The leading players in display packaging in Asia are DS Smith, International
Paper, Sonoco Products Company, Mondi, Greenfield Creations, CaroCon, Smurfit
Kappa Group, Excel Display and Packaging, Glama Pak, Baird Display, Astron Bulk
Packaging, Bay Cities, C&B Display Packaging, Westkey Graphics, MBC
Products and Services, Grant Austin Packaging and Deufol. All the leading
vendors in display packaging are increasingly focusing on price, volume,
production capacity, technological innovations, and product quality.
The increasing sales of packaged food
are one of the key factors driving the display packaging market. Innovative
display packaging solutions attract more working population with increasing
disposable income and fast-paced lifestyles. Asia accounts for major market
share in the retail display packaging market due to urbanization,
modernization, emerging economies and growth of retail stores. Asia is
witnessing a growth in establishments of large numbers of general merchandise
stores, specialty retailers, convenience stores, electronics and appliances
stores, health and personal care stores that are contributing significantly
through retail sales. Evolution in retail sector is definitely driving the
growth of the display packaging market in Asia over the next few years.
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