Application to
Person or A2P is an emerging messaging form of telecommunications. A2P is also
known as enterprise or business SMS. A2P SMS offers updates related to
authorized info (secure info), notifications, transactions, reminders,
promotions, alerts, search and enquiry without any monetary deductions. It is a
gainful communication tool for end-users to boost their customer base, lower
implementation costs, reduce operation costs, reach billions of customers, and
improve the brand visibility in customer landscape.
According to
study, “Asia Pacific A2P SMS Market-By
Services (Transactional & Promotional), By Verticals (BFSI, Retail, IT
& Telecom, Transport, Media & Entertainment, Healthcare, Government,
Utilities & Logistics, Education), By Countries-Drivers, Opportunities,
Trends, and Forecasts, 2016-2022” the key companies currently operating in the Asia-Pacific
A2P SMS market are Vodafone Group, MBlox, Wegus Infotech, SK Telecom Co Ltd, Tyntec,
Bharti Airtel Ltd, Infobip, CLX Communications, Genesys Telecommunications, China
Unicom Ltd, 3Cinteractive, mGage, Singapore Telecommunications Ltd, Silverstreet
BV, Vibes Media, Syniverse Technologies LLC, SAP SE, Tanla Solutions Ltd, SO
Mobile, Nexmo Co. Ltd., AMD Telecom S.A., Forty Two Telecom AB, Soprano, Orange
Business Services, Wavecell, TATA Communications Ltd, RouteSMS Solutions Ltd.
Based on
services, Asia-Pacific A2P SMS market is segmented into promotional services
and transactional services. Promotional services include pushed content
services, promotional campaigns and inquiry & search services.
Transactional services include interactive services and customer relationship
management (CRM). Interactive services are One Time Password (OTP) interactive
services, Unstructured Supplementary Service Data (USSD) and Two Factor
Authentication (2FA). The transactional services extensively getting adopted in
enterprises as a result of the increase in different business activities
(online purchase & mobile banking or net banking etc.) via mobile phones.
Based on verticals, market is defined as retail, transport, telecom, utilities,
entertainment and BFSI. In addition, based on countries, market is segmented
into developing and developed countries. The key developing countries adding to
major market includes India, Vietnam, China, Philippines, Malaysia, Thailand,
and Indonesia. The developed countries include ANZ, Singapore, Japan, and South
Korea. China is the foremost country for this market growth followed by Japan
& India.
The Asia-Pacific
A2P SMS is primarily driven by rising demand for A2P SMS platform in enterprise
sector, followed by increasing demand for mobile application (mobile banking,
mobile payment, mobile health & e-commerce), increase in mobile subscriber
base, rising population and no need of internet. Apart from advantages, some of
the restraints are changing customer lifestyle, lack of infrastructure, growing
business models and government regulatory. Additionally, some of the key
opportunities are increasing adoption of smart technologies, A2P SMS platform
is enterprise business strategy and business opportunities in South-East Asian
countries.
For more information, refer to below link:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
