The baby food denotes to a soft mash of fruits, vegetables and cereals, which is ready for children amongst the age of four months to two years. On the other hand, infant formula is produced and aimed for the babies that are under the age of 12 months. It is measured to be an ideal alternative for the breast-milk, due to the existence of essential nutrients that play a vital role in the growth of infant. As the babies lack improved muscles and teeth for chewing adequately, baby food and infant formula functions as the primary findings of the nutrients for them. Over the years, parents have moved to the packaged foods due to the convenience and better nutrition suggested by such products.
Throughout the COVID-19 pandemic,
baby food was labelled as an indispensable good, and as major retail
distribution channels were allowable to remain open, stockpiling drove
proficient increases in retail sales. Although the above-mentioned trend was
witnessed in both developed and underdeveloped economies, slower growth was
witnessed in the latter, attributed to supply chain disruption and consumers
spending less throughout the economic fallout.
The growth is projected in the
market amid a flurry of innovation, with foremost ingredients, such as human
milk oligosaccharides (HMOs) and probiotics. Over the long term, manufacturers
are projected to improve products that assistance the immune system from
infancy.
In infant nutrition, parents’
requirement the greatest safety and quality standards. Foremost players in the
market constantly reform products to create them more appealing to both parents
and infants. The increasing population of working women and the organized
retail market, especially in underdeveloped economies, are expected to propel
the growth of the market over the review period.
Not only has this, the effective
growth in urban populace, transforming lifestyles of individuals owing to
considerable augment in disposable incomes is the main aspect that boost the
overall growth of the worldwide Baby Food Market. In addition, augment
population of women at workplace leaves less time for food preparation and
breast-feeding the infants, in turn requirement quality baby food for their
baby. Packaged baby foods are prevalent in the urban locations, as they deliver
the adequate amount of nutrition for infants.
On the basis of region, it is predicted that the Asia-Pacific registered the global baby food market throughout the Baby Food Market forecast period. High birth rates and rising buying power of populace in the Asia-Pacific region have proficiently fostered the requirement of the baby food and milk formula-based products around this region. Intensive R&D activities by several companies in the baby food segment would support the companies to suggest the affordable baby food products in this region. Baby food products comprise milk powder, cereals, snacks and different ready-to-drink fresh fruits and vegetables juices.
Players in the market have approved
business expansion and product launch as their foremost developmental
strategies to enlarge their market share, augment profitability, and continue
competitive in the market. Therefore, in the near years, it is predicted that the
market of baby food will increase around the globe more effectively over the
forthcoming years.
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Ankur Gupta, Head Marketing &
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