The executive
education provides a platform to the working professionals who can enhance
their skills according to the industry trends and demand. The Executive
Education Programs are different from regular courses in their approach
and time frame. Regular courses give comprehensive and broad idea about the
subject matter while the Executive Education Programs due to the limitation of
the time frame are able to target only the specific points of a subject or
field of study.
Executive education is
often a relatively inexpensive, small time commitment for an employee to get
exposure to the latest trends, research, and business thinking. Moreover,
executive education acts positively for both company and employee as these
programs are more of ‘on the job training’ that enables employees to not only
benefit personally, but also allows employees to bring that knowledge back to
the office where it can have better influence on work. The US Executive
Education Program market grew at a healthy growth rate with the favorable
outlook of the government towards the higher education and skill development.
The awareness among the professionals for the executive education is on the
rise which aided the market growth during 2014-2017. The number of enrollments
in the industry witnessed a steady growth rate on account of increasing working
age population (age group 15-64) in the country. The US Executive Education
Program market has showcased rise in number of enrollments in the country.
Open programs include
varied teaching methods such as case studies, simulations, role plays, closed
group analyses, and applied learning projects, interspersed with lecture
sessions on theory and practice. Institutions in the US offer exclusive
custom-designed programmers to address specific Executive Learning and
Corporate Training as per the needs from individual organization. Under this
format, courses are designed in collaboration with the client organization and
scheduled at a mutually convenient date and venue.
Finance and strategy
dominated the open executive education market. Finance and strategy programs
include measuring, analyzing, and driving corporate performance, linking
strategy to finance and the new role of a CFO, master the essentials of
corporate financial management, understand state’s economic performance,
national income and global business environment. Women and leadership program
includes strategy, negotiation, communication and leadership, as women pertain
to the highest level of an organization. Marketing and SCM followed Women and
Leadership courses in the open executive education market in the US.
Business schools and
universities have dominated the US open executive education market on the basis
of number of courses. Management schools and the universities have contributed
as major source of the revenue of the executive education market in the country
due to greater preference of the premier institutes of the country by the
majority of the program seekers in the US. Online Executive Education Programs
are conducted for multiple enrollees at a time which has resulted in lesser
number of courses. Foreign collaboration followed online as mode of delivery in
terms of number of programs
In terms of revenue,
Harvard Business School is the market leader in the US Executive Education
Program market which accounted for 21.1% of the overall market revenue during
2017. Some of the other major prominent players operating in the industry
include Wharton School of Business, MIT Sloan, Bernard M. Baruch College, Stanford Graduate School of Business,
Kellogg School of Management, Columbia Business School, UCLA Anderson School of
Business, Stephen M. Ross School of Management and Baruch College.
The online executive
education segment has been trending in the US in recent years. In the online
market, the companies and private players act as intermediaries that tie-up
with institutions and B-schools who provide online executive education. These
intermediaries provide facilities and access for online programs such as
flexible schedules, accommodation if needed, class rooms and others. Over the
years, foreign players have increased their presence in the US market with
increasing alliances with institutions and universities. The online executive
education market in the US has witnessed a considerable growth in the past few
years. With the advancements in the technology, cost saving and easy access,
the executive education sector has also experienced a shift which has resulted
in increase in the value of the overall online segment in the US.
Introduction
of new technologies in the market coupled with exposure of exposure of newer
skills to the workforce will lead to more demand from the workforce for the
executive education market. It is expected that institutions and B-schools will
come up with more programs for freshers and entry level professionals, which
will result in rising number of courses and enrollees in the market.
For more information on the market research report please refer to the
below link:
Related
Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing &
Communications
0124-4230204
