The
report titled “Turkey
Baby Food Market Outlook to 2023 – By Infant Milk Formulae (Standard,
Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared
Baby Food, Milk Formula and Other Baby Food; Organic Baby Food” provides
a comprehensive analysis of the baby food market in Turkey. The report also
covers ecosystem of the market, stakeholders, market overview and genesis,
value chain analysis, market size in terms of revenue, segmentation by food
category, nature, age group and channels of distribution, trends and
developments, issues and challenges, snapshot on emerging baby foods, decision
making criteria for consumers, government regulations, SWOT analysis and
competitive landscape. The report then concludes with market projections for
future market described above and analyst recommendations highlighting the
major opportunities and cautions to be taken before entering the market.
Turkey Baby Food Market Overview and Size: The baby food market of Turkey is in its growth stage. The
market displayed a strong competitive scenario where international players that
hold majority stake are trying to sustain their existing market share while
domestic players are trying to increase their market penetration. The baby food
market of Turkey is primarily import oriented in nature. It is also very
receptive to newness and innovations for instance, application based baby food
i.e. baby food designed specifically for infants dealing with various body and
health issues have gained a lot of popularity in the country. Goat milk formula
products were also witnessed to emerge during the review period. Despite the
fact that government is encouraging breast feeding among new mothers, the baby
food market displayed consistent growth over the years.
Turkey Baby Food Market Segmentation:-
By Food Category (Dried Baby Food, Prepared Baby Food, Milk
Formula and Other Baby Food): Milk
formula is the most conventional baby food product in the market and is
considered as the next best alternative to mother’s milk. It was analyzed to be
the leading segment with a considerable revenue share during the historic
period 2012-2018.
By Type of Milk Formula (Standard Milk Powered Formula,
Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk
Formula): Majority of the sales in Turkey baby
food market were of follow-on milk powdered formula products. This was followed
by growing-up milk formula, standard milk powdered formula and lastly special
baby milk formula. Special baby milk formula is primarily required by infants
with special nutritional needs or they are allergic to some specific
ingredient.
By Organic Food: In Turkey,
the majority revenue share was held by inorganic baby foods because inorganic
items cost much lesser than their organic counterparts.
By Age (0-6 Months, 6-12 Months and 12+ Months): The baby food product segmentation by age groups is only out
of milk formula and doesn’t include other baby food categories such as dried
baby food, prepared baby food and other baby Food. The leading category was in
this segment was infants in the age group 6-12 months.
By Channel of Distribution (Hypermarkets, Supermarkets,
Independent Small Grocers, Health and Beauty Specialist Retailers, Other Foods
Non Grocery Specialists, Internet Retailing and Discounters): The supply of baby food in Turkey is majorly through offline
stores such as supermarkets. Subsequent purchases after consulting health
experts are made from these renowned and trustworthy megastores. Presently,
Internet retailing channels like e-commerce websites, company websites, baby
products’ specific websites and websites of offline stores account for a very
low share in the distribution of baby food in Turkey which is projected to
change in future.
Competitive Landscape: Competition within the Turkey baby food market was observed to
be highly concentrated with the presence of 5 major international players and 5
major domestic players competing on parameters such as product variant,
channels of distribution and price of the product. The leading players in the
market are international companies that directly import finished baby food
products in Turkey or have their local production facilities in the country. The
domestic companies selling baby food products acquired minority market share. Companies
such as Danone Group and Hero Group GmbH acquired majority market share.
Turkey Baby Food Market Future Outlook: During the forecast period of 2018-2023, it is anticipated
that the baby food market of Turkey will grow at a significant CAGR. The demand
for conventional milk formula is expected to fall whereas the demand for dried
baby food is projected to rise. The demand for follow-on powdered milk formula
is expected to decline while for growing-up milk formula, it is expected to increase.
Organic baby food sales are expected to significantly grow owing to increasing
health awareness among parents and rising household income in Turkey.
Key Segments Covered:-
By Food Category:
Dried
Baby Food
Prepared
Baby Food
Milk
Formula
Other
Baby Food
By Type of Milk Formula:
Standard Milk
Powdered Formula
Follow-on Milk Powdered Formula
Growing-up
Milk Formula
Special Baby
Milk Formula
Nature of Food:
Inorganic
Baby Food
Organic
Baby Food
By Channels of Distribution:-
Hypermarkets
Discounters
Supermarkets
Independent
Small Grocers
Health
and Beauty Specialist Retailers
Other
Foods Non Grocery Specialists
Internet
Retailing
By Age Group:-
0-6
Months
6-12
Month
12+
Months
Key Target Audience:-
Baby Food
Manufacturers
Baby
Product Manufacturers
Baby
Product Distributors
Baby Food
Distributors
Government
Agencies
Baby Food
Retailers
NGOs supporting
Baby Health
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012-2018(P)
Forecast Period: 2019-2023
Companies Covered:-
Abbott
Laboratories Inc.
Ari Gida
Sanayi AS
Baby Goat
Danone
Group
DMK
Deutsches Milchkontor GmbH
Eti Gida
Sanayi ve Ticaret AS
Golden
Goat
Hero
Group
HiPP GmbH
& Co. Vertrieb KG
Montero
Gida San Tic. AS
Nestle SA
Pladis
Global
Yasar
Holding AS
Yildiz
Holding AS
Key Topics Covered in the Report:-
Executive
Summary
Research
Methodology
Ecosystem
of Turkey Baby Food Market
Stakeholders
in the Turkey Baby Food Market
Turkey
Baby Food Market Overview and Genesis
Value
Chain Analysis of Turkey Baby Food Market
Turkey
Baby Food Market Size, 2012-2018(P)
Turkey
Baby Food Market Segmentation
Trends
and Developments in Turkey Baby Food Market
Issues
and Challenges in the Turkey Baby Food Market
Snapshot
on Emerging Baby Foods in Turkey Baby Food Market
Decision
Making Criteria for Consumers
Government
Regulations in Turkey Baby Food Market
SWOT
Analysis of Turkey Baby Food Market
Competitive
Landscape in Turkey Baby Food Market
Turkey
Baby Food Market Future Outlook and Projections, 2018(P)-2023(E)
Analyst
Recommendations in Turkey Baby Food Market
For more information on the research report, refer to below
link:-
Related Reports:-
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
