Increase in the total number of
working women (60.5%) and increasing urbanization (~86%) is further augmenting
the growth in baby food market in Australia.
The report titled, “Australia Baby Food Market Outlook to 2023 –By Food Category
(Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic
and Inorganic, By Region and By Channels of Distribution” by Ken Research observed that the launch of goat milk based baby food products to complement
the conventional baby food will have positive impact on the market.
Australia
baby food market has shown a positive growth in the period 2013-2018. Milk
formula dominated the baby food market with Growing-Up milk formula showcasing
the maximum growth. Demand for baby food is highest in age category of 12-36
months as during the initial months major focus is on breastfeeding. New South
Wales which include the most popular city, Sydney has established itself as
market leader in terms of retail sales for baby food in the year 2018.
Supermarket remain the most dominant channel for retail sales accounting for
more than three fourth of the total sales. Organic food especially in the
snacks and ready to eat food category is among the most popular and is fast
growing segment. In organic baby food category, Bellamy has emerged as key
players with many new small scale businesses gaining the market.
Emerging Latent Demand from Chinese Market: There has been huge demand for Australia baby food products
in China which paves in way for emerging Diagou trend (Daigou is a person who
buys on behalf of the people in China and sends it to them). The Chinese
customer gives foremost importance to trusted source while buying infant
formula since they are looking to avoid potentially counterfeit or tainted
products; therefore they believe in buying from their known ones in Australia
even for a premium price.
Shift in Consumer Preference towards Organic Baby Food: Organic baby food has witnessed increased adoption; in terms
of retail sales, it stands as the second major category in the sales of organic
food owing to factors, such as rise in parental concerns over baby’s nutrition,
increase in awareness with respect to the benefits of organic products, improved
distribution channels, and eco-friendly farming techniques. Many domestic
players have emerged specifically for Organic baby food such as Bellamy’s
Organic, Bubs Australia Ltd., Mccallum Industries and many others. Bubs
Australia emerged out to be popular player due to the growing popularity of the
goat based milk formula sold by it.
Keywords:-
Australia Baby Food Market Research Report
Baby Food Market Size Australia
Australia Baby Food Market By Type
Baby Food Products in Australia
Baby Food Sales in Australia
Baby Food Marketing in Australia
Baby Food Demand in Australia
Baby Food Supply in Australia
Baby Food Packaging in Australia
Milk Formula Baby Food Australia
Dried Baby Food in Australia
Prepared Baby Food in Australia
Standard Baby Food in Australia
Milk Formula in Australia
Organic Baby Food in Australia
Inorganic Baby Food in Australia
Regulations Baby Food Australia
Baby Food Retailing in Australia
Non Grocery Baby Food Australia
Key Players Baby Food Australia
Branded Baby Food Australia
Regional Sales Baby Food Australia
Trends in Australia Baby Food
Guidelines Australia Food
Key Segments Covered:-
By Food Category-
Dried
Baby Food
Prepared
Baby Food
Milk
Formula
Other
Baby Food
Nature of Food-
Inorganic
Baby Food
Organic
Baby Food
By Age-
0-6
months
6-12
months
12+
months
By Region-
New South
Wales
Victoria
Queensland
South Australia
Western
Australia
Tasmania
Australian
Capital Territory
Northern
Territory
By Channels of Distribution-
Supermarkets
Health and
Beauty Specialist Retailers
Internet
Retailing
Discounters
Other
Foods Non Grocery Specialists
Convenience
Stores
Forecourt
Retailers
Key Target Audience:-
Baby Food
Manufacturers
Baby Food
Distributors
Government
Agencies
Baby Food
Store Retailing
NGO’s
Supporting Baby Food and Care
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered:-
Nestle SA
Danone
Group
Kraft
Heinz Co.
Aspen
Pharmacare (Pty.) Ltd.
Bellamy’s
Australia Ltd.
A2 Milk
Co.
Bubs
Australia Ltd.
Related
Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249