The report
titled “Brazil
E-commerce Market Forecast to 2020” provides detailed overview on the E-commerce
Market in Brazil and helps readers to identify the ongoing trends in the
industry and anticipated growth in future depending upon changing industry
dynamics in coming years. The report is useful for manufacturers, retailers, travel
agencies, logistics providers and other stakeholders to align their market
centric strategies according to ongoing and expected trends in the future.
Latin America News
Brazil E-commerce market has been
driven by the rise in the smartphone users, rising internet penetration,
incline in population and personal disposable income of the people of Brazil and
the improvement in logistics network to complement the demands from rising online
purchases. Additionally, convenient payment option by installments has been
influential in the growth of E-commerce industry in Brazil.
Brazil is not only the biggest but
also the most developed e-commerce markets in the Latin America. It has the
fourth largest internet market globally with over 129.6 million internet users
of the total population of 208 million, as of 2015. One of the major reasons
for the growth of online sales of products and services is that consumers are
turning to online retailers to conveniently choose from a wider assortment of
products and services at better prices. The online medium of operation has also
made it possible to set up stores without investing in the physical
infrastructure required for retail stores. The e-commerce market in Brazil grew
at a CAGR of 28.2% during the period 2010 to 2015. The number of e-commerce
consumers has increased from 23.4 million in 2010 to 72.7 million in 2015
providing the impetus for the e-commerce market in Brazil. The major drivers of
growth include growth of internet users, rising broadband penetration, lack of
assortment in traditional stores, young and digitally savvy marketplace, highly
connected Brazilian consumers, low return rate and high taxation rates on
trade.
The online retail market in Brazil
has fared better than the online travel market in terms of GMV generated
through online medium. As of 2015, large proportion of the total GMV of Brazil
e-commerce market was generated by the online retail segment as compared to the
second largest segment which is the online travel sector. Electronic products
purchased online accounted for the highest share based on number of orders in
2015 amongst all product categories. Fashion and accessories, Cosmetics &
perfumery, Books and magazines, Home & décor were some other product
categories that generated bulk of the orders in 2015.
Online travel
agencies in Brazil have become more popular over the years due to the growing
interest of consumers in both domestic and international travel, placing the
country as the largest market for tourism in Latin America. One of the main
reasons for the growth of the tourism market in Brazil over the years is the
increase in the purchasing power of the lower social classes, which has allowed
a large number of consumers to consider travelling long distances for the first
time. Online mobility services accounted for the largest share in the Brazil
online travel market. Convenience was the major factor behind the incline in
online ticketing; these platforms help the consumer to book tickets
conveniently at any place and any time.
“Easy payment option in the form
of multiple installments via credit cards, wide assortment of products and free
product deliveries at comparatively cheaper prices has been influential in gaining
consumer trust in online purchase of products and services. Implementation of faster
product delivery can aid in improving the overall customer experience of e-consumers.”,
according to the Research Analyst, Ken Research.
Key Topics Covered in the Report:
·
Brazil
E-commerce Market Introduction and Size by Gross Merchandise Value
·
Brazil Online
Shopping Market
·
Regulatory
Environment for E-commerce Companies in Brazil
·
Brazil retail
ecommerce Sales
·
Growth
Drivers, Trends and Developments in Brazil E-commerce Market
·
Brazil
ecommerce Online Payment
·
Issues and
Challenges in Brazil E-commerce Market
·
Brazil Online
Travel Market
·
Brazil Online
Retail Market Introduction and Size by Gross Merchandise Value
·
Brazil Online
Retail Market
·
Competitive
Landscape of Major Players in Brazil Online Retail Market
·
Brazil
Ecommerce Trends
·
Market Share
of Major Players in Brazil Online Retail Market
·
Brazil
Ecommerce Market
·
Brazil Online
Retail Market Future Outlook and Projections, 2016-2020
·
Brazil
Digital commerce Market
·
Brazil Online
Travel Market Introduction and Size by Gross Merchandise Volume
·
Brazil Online
Travel Market Segmentation
·
Consumer
Profiles in Brazil Online Travel Market
·
Competitive
Landscape of Major Players in Brazil Online Travel Market
·
Brazil
Ecommerce Market Size
·
Brazil Online
Travel Market Future Outlook and Projections, 2016-2020
·
Analyst
Recommendations
·
Macro
Economic Factors impacting Brazil E-commerce Market
To know more on coverage, click on the link below:
Related Reports:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
