The report titled “Brazil
E-commerce Market Forecast to 2020 - Growing Internet Penetration and Last Mile
Delivery to Shape Future Growth” provides a comprehensive analysis of
the E-commerce market in Brazil and covers market size and segmentation of
overall E-commerce market by online retail and travel. The report further
segments the online retail market by major product categories, major cities,
type of delivery, mode of payment, devices used for purchase, and customer
profiles based on gender, age group, monthly household income and seasonal
demand. The report covers detailed profiles of leading players in the space
along with the share of major players in the market. The report also covers
market segmentation of online travel market by industry verticals and means of
travel along with customer profile based on gender, age group, income and
device used. The potential and future outlook has been individually discussed
for the online retail and travel industry and also for the overall e-commerce
market. The report provides detailed analysis of segments, trends &
developments, growth drivers and major restraints and challenges within the
industry. The report also serves as a benchmark for existing players and for new
players who wish to capitalize on the market potential and investors who are
looking forward to venture into the e-commerce market in Brazil.
Brazil E-commerce Market
Brazil is not only the biggest but
also the most developed e-commerce markets in the Latin America. It has the
fourth largest internet market globally with over 129.6 million internet users
of the total population of 208 million, as of 2015. The e-commerce market in
Brazil grew at a CAGR of ~ % during the period 2010 to 2015. The number of
e-commerce consumers has increased from 23.4 million in 2010 to 72.7 million in
2015 providing the impetus for the e-commerce market in Brazil to reach to USD ~
billion in 2015 from USD ~ billion in 2010. The major drivers of growth include
growth of internet users, rising broadband penetration, lack of assortment in
traditional stores, young and digitally savvy marketplace, highly connected
Brazilian consumers, low return rate and high taxation rates on trade.
Although Brazil’s economy has been
witnessing a downfall since the last 2 years, the online retail industry has
been blooming as the industry is still in its early growth stages and has
enormous growth potential. Brazil online retail market grew at a CAGR of ~%
during 2010-2015 from USD ~ billion in 2010 to USD ~ billion in 2015. Electronic
products purchased online accounted for the highest share of ~%, based on
number of orders in 2015 amongst all product categories. Fashion and
accessories, Cosmetics & perfumery, Books and magazines, Home & décor were
some other product categories that generated bulk of the orders in 2015.
In 2015, the online retail market
was quite a concentrated one with top five leading players in this space
occupied a cumulative market share of about ~%. B2W digital, with a portfolio
of several e-commerce websites, emerged as the clear market leader by
accounting for ~% market stake in 2015 and the company’s websites reached ~% of
the total e-commerce visits in the country. Cnova Brazil, Mercado Libre,
Magazineluiza and Netshoes were other market leaders in the online retail
segment. Apart from the major players catering to multiple products, there were
also some of the leading pure play players which cater to the particular
segments such as Dafiti, Kanui, Lojasrenner and others in Fashion and
accessories; Natura, Boticario and others in Cosmetics; Samsung, Kabum, DX and
others in Electronics and Amazon, Editorajustodivm and others in books and
magazines.
Online travel agencies in Brazil
have become more popular over the years due to the growing interest of
consumers in both domestic and international travel, placing the country as the
largest market for tourism in Latin America. One of the main reasons for the
growth of the online tourism market in Brazil over the years is the increase in
the purchasing power of the lower social classes, which has allowed a large
number of consumers to consider travelling long distances for the first time. The
overall market for online travel and bookings increased to USD ~ billion in 2015
from USD ~ billion in 2010.
Online mobility services accounted
for the largest share in the Brazil online travel market. Convenience was the
major factor behind the incline in online ticketing. These platforms help the
consumer to book tickets conveniently at any place and any time. Also, online
bookings these days provide easy price comparisons for different tickets which
helps consumer choose the best option. The sector comprised a market share of ~%
in 2015 with GMV of USD ~ billion.
Decolar, Hotel Urbano, CVC Brasil,
Booking.com and ViajaNet were the major companies operating in this space of
online travel in Brazil.
Brazilian economy is expected to
rebound and register positive growth post 2017/2018. With consumer getting
increasingly tech savvy and preference shifting towards online bookings of
hotels and flights utilizing phones, tablets or desktops rather than booking
them from stores or agents, the prospects of online travel market looks
promising in the long term.
The e-commerce market in Brazil is
anticipated to grow at a healthy CAGR of ~% between 2016 and 2020 from USD ~ billion
in 2016 to USD 70.1 billion in 2020.
Key Topics Covered in the Report:
·
Brazil
E-commerce Market Introduction and Size by Gross Merchandise Value
·
Regulatory
Environment for E-commerce Companies in Brazil
·
Growth
Drivers, Trends and Developments in Brazil E-commerce Market
·
Issues and
Challenges in Brazil E-commerce Market
·
Brazil Online
Retail Market Introduction and Size by Gross Merchandise Value
·
Brazil Online
Retail Market Segmentation
o
By Major
Products, 2015
o
By Major
Cities, 2015
o
By Devices
Used for Purchase, 2015
·
Customer
Profiles in Brazil Online Retail Market
o
By Gender,
2010-2015
o
By Age Group,
2014-2015
o
By Monthly Household
Income, 2015
o
By Seasonal
Demand, 2015
·
Competitive
Landscape of Major Players in Brazil Online Retail Market
·
Market Share
of Major Players in Brazil Online Retail Market
·
Brazil Online
Retail Market Future Outlook and Projections, 2016-2020
·
Brazil Online
Travel Market Introduction and Size by Gross Merchandise Volume
·
Brazil Online
Travel Market Segmentation
o
By Verticals,
2015
o
By Means of
Travel, 2015
·
Consumer
Profiles in Brazil Online Travel Market
·
Competitive
Landscape of Major Players in Brazil Online Travel Market
·
Brazil Online
Travel Market Future Outlook and Projections, 2016-2020
·
Brazil
E-commerce Market Future Outlook and Projections, 2016-2020
·
Analyst
Recommendations
·
Macro
Economic Factors impacting Brazil E-commerce Market
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Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
With the rising
number of e-commerce transactions there will be an increase in number of
companies offering logistics services which will further intensify the
competition in the logistics market. This will lead to the improvements in the
logistics services for packing, tracking and delivering at lower prices. Since
logistics is an important component of the e-commerce market, improvements in
logistics network will drive the retailers to go online with cheaper products
and better services with respect to product deliveries and reverse logistics.
