Analysts
at Ken Research in their latest publication “Saudi Arabia
Canned Food Market Outlook to 2022 - by Product Categories (Canned
Dairy, Canned Meat, Canned Fish, Canned Cooking Sauces, Canned Legumes and
Beans and Canned Fruits and Vegetables), by Distribution Channels (Bakalas,
Hypermarkets, Supermarkets, Others), by Regional Sales (Riyadh, Jeddah,
Mecca-Medina, Dammam and Others), by End User (Hotels, Restaurants and Catering
Companies, Fast Food Outlets and Retail Consumers)” believe that investing in packaging innovations can help canned
food manufacturers to alleviate health concerns of consumers over cans and
their linings. Tying up with hotels, restaurants and fast food outlets, all of
which generally purchase canned food in larger quantities, will also enable
greater revenue from canned food for companies.
Canned
dairy is the leading product category with the highest revenue share of the
market by value. In CY'2017, bakalas had the maximum revenue share, owing to
their easy accessibility and high number of bakalas in Saudi Arabia. The sales
of canned foods are concentrated in urban areas, especially major cities such
as Riyadh, Dammam, Jeddah and Mecca-Medina. Out of these, Mecca-Medina holds
the largest revenue share by value as of CY'2017 because this region receives
high amount of religious tourism at the time of Hajj and Umrah during which
demand for canned foods is extremely high.
An increase in the focus on the tourism industry by Saudi
Arabia leading to growth in number of hotels and restaurants and increasing
number of bakalas, hypermarkets and supermarkets have driven the growth of the
canned food market in Saudi Arabia.
Canned food is in high demand by institutional and retail
consumers because it is quicker to prepare and easier to store as compared to
fresh food. Saudi Arabia has also been focusing on the tourism industry in the
recent years in order to reduce its dependence on the oil industry. For this,
it has been initiating several construction projects for hotels. Due to the government’s
advertising campaigns, the number of tourists visiting Saudi Arabia has been
increasing. This has been a major contributor to the growth of the canned food
market as hotels and restaurants are the largest end-user of canned food. A
rise in the number of modern retail outlets such as hypermarkets and
supermarkets which are becoming prevalent in urban areas has meant that
increased shelf space is available for canned food products. This has increased
the sale of canned food because a larger number of options are now available to
consumers. The canned
food manufacturers are also engaging in various marketing activities such as
advertising on television and digital media to expand and enhance their
presence in the market.
For more information about the research report, refer to below
link:
Related
Reports
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
sales@kenresearch.com
+91-9015378249
