Online furniture retailing was at a nascent stage with presence of a few players but increased digitization and growth in the number of urban millennials led to entrance of furniture E-tailers such as Pepperfry, Urban Ladder, etc.
In the late 2015, many start-ups entered the market backed by huge investments from VCs. Few acquisitions are also witnessed in the online furniture category. Moreover, Government initiatives such as Make in India provided the boost to domestically manufactured products and furniture brands.
But Covid-19 pandemic came as an unwanted catalyst for the industry and changed the whole landscape. How? Let’s find out together in this edition that talks about the pandemic and its impact on the Indian Online Furniture & Home Décor Market.
1. The Indian furniture market has witnessed tremendous growth in online orders due to Covid-19 pandemic
2 …tailwind by rising disposable income and the growing number of urban homes
3. The major players of the Online Furniture & Home Décor industry are building strengths by Focusing on Tech Advancements & Digital Marketing
4. Work / Study from Home Culture due to COVID-19 coupled with Merger & Acquisitions have further shaped the India Online Furniture & Home Décor Sector
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5. Covid-19 has initiated the furniture preferences that will go long into the future and enable the Indian Online Furniture & Home Décor industry to experience double-digit growth in the next five years.
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India Online Furniture and Home Décor Market
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