Chile produces inexpensive, fruity and consistent
wines because it is a home to near-perfect viticultural conditions. The country
has almost 500-year wine making history, and possesses few of the biggest and
most efficient wine-producing companies on the planet. Chile has relatively
inexpensive labour and land that is well-suited to grow most sought-after international
red and white grapes. Spirits are known by different name in different region
such as hard liquor and liquor. All variants of spirits are manufactured using
distillation, vaporization and condensation processes. Almost all the distilled
beverages or spirits consist of more than 10% alcohol. Various spirits
available in Chile are vodka, gin, tequila, rum, whisky, brandy, cane, natural
spirits and flavoured spirits. Beer, wine and cider are not considered as
spirit as alcoholic content in these products is less than 10%.
According to the study “Country
Profile: Spirits in Chile”, Chile is one of the major wine-importing
nations in terms of supply and manufacturing inexpensive spirits or wines. The
country has repositioned itself as a producer of top quality, higher-priced
wines over the recent years. All the manufacturing companies in Chile
collaborate with huge supply chain and the most leading competitive spirit
markets. The spirit products in Chile are desirable in terms of taste, style, varietal
composition, crucially and price. Therefore, the country is a mainstream market
more broadly for spirits and better than any other spirit or wine-producing
country outside of Europe. The country is aiming to re-establish its spirits
market with premium and quality products.
The leading players in Chile’s spirits industry are
Thai Beverage Company, Pernod Ricard SA, Diageo plc, Bacardi Limited, Gonzalez
Byass S.A., Miguel Torres SA, Davide Campari-Milano S.p.A, Distell Group
Limited, Brusco Family, Fehrenberg Y Cia Ltda and Lorch. Brandy accounts for a
major share in consumption of Chilean spirits market followed by vodka. The
leading brands within the Chilean spirits sector are Capel, Johnnie Walker, and
Campanario. The major distributors within the Chile’s spirits industry are
hypermarkets, supermarkets, department stores, convenience stores, food &
drinks specialists, dollar stores, vending machines, e-retailers, on-trade and
other general retailers. All the spirits manufactured in Chile use glass, rigid
plastics, rigid metal and others packaging materials which are dispensed in the
form of bottles and cans.
Chile
possesses great wines and there is a great need for premiumisation to drive the spirits market over
the next few years. To drive a healthy growth within the spirits industry over
the next few years, the industry is implementing a four-pronged approach in
terms of boosting international image, sustainable wine making credentials,
need for innovative wine growing approaches and promoting Chile’s viticultural
areas.
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