What Is The Size Of Germany Online Advertising Industry?
Germany Online Advertising market is growing at a CAGR of ~% in 2017-2022 and is expected to reach EUR ~ Bn by 2027F.
The Germany Online Advertising Market is largely driven by Lack of traceability and targeting in traditional advertising mediums have stimulated the shift towards digital advertising mediums.
Moreover, AI-powered Optimization in advertising is increasing as the impact of advertising can be instantly gauged in online mode. The AI-powered tool can self-train to write blogs and update content. For instance, for content creation, Jarvis is an example of AI-powered software trained to generate original, creative content The gradual increase in smartphone penetration in the Germany is likely to drive market growth. According to the Newzoo, The Germany had one of the highest smartphone penetration rates in the world as of 2021, with 80.5% percent of the population using a smartphone. The smartphone business has undergone a complete transformation to meet future customers' needs due to increased social media usage.
With over 3.5 billion search queries on Google, every day paid search, where Google or other search engines are paid to advertise content on SERPs (search engine results pages) for relevant keywords, is one of the most popular and effective types of online advertising.
Germany Online Advertising Market By Ad Buyers (On The Basis Of Ad Expenditure)
The Germany Online Advertising market is segmented by Ad Buyers (On the Basis of Ad Expenditure) into Digital Advertising Market and Traditional Advertising Market. Majority of the ad buying took place through advertising agencies. Direct ad buying by brands accounted for a meagre share in the digital advertising market due to the lack of in-house talent and requisite technologies by advertisers.
Germany Online Advertising Market By Medium
The Germany Online Advertising market is segmented by Medium into Mobile and desktop.
Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The widespread use of social media through mobile devices has also propelled the shift towards mobile advertising.
Germany Online Advertising Market By Type Of Advertisement (On The Basis Of Ad Expenditure)
The Germany Online Advertising market is segmented by Type of Advertisement (On the Basis of Ad Expenditure) into a range from search advertising to content advertising. . There are many opportunities to reach new audiences, drive sales and achieve brand awareness through traditional and digital types of advertising.
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Key Segments Covered in the report
Online Advertising Market
By Type (On the Basis of Ad Expenditure)
- Digital Advertising Market
- Traditional Advertising Market
By Medium (On the Basis of Ad Expenditure)
- Desktop Advertising
- Mobile Advertising
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By Type of Advertisement (On the Basis of Ad Expenditure)
- Search Advertising
- Social Media Advertising
- Display Advertising
- Video Advertising
- Audio Advertising
- Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)
- Social Media Advertising
Facebook
Instagram
Others - Search Advertising
Google
Yahoo & Bing
Amazon
Others - Video Advertising
YouTube
Others
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)
- Social Media Advertising
Mobile
Desktop - Video Advertising
Mobile
Desktop - Search Advertising
Mobile
Desktop - Audio Advertising
Mobile
Desktop - Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
Mobile
Desktop
By Sectors (On the Basis of Ad Expenditure)
- Retail
- Automotive
- Financial Services
- Telecommunications
- Leisure Travel
- Consumer Packaged Goods
- Electronics & Computers
- Pharmaceuticals/Healthcare
- Media
- Entertainment
- Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)
By Ad-Buyers (On the Basis of Ad Expenditure)
- Direct
- Ad Agencies
By Pricing Model (On the Basis of Ad Expenditure)
- Performance
- Cost Per Mile
- Hybrid
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
Time Period Captured in the Report:
- Historical Period: 2017-2021
- Base Period: 2022
- Forecast Period: 2023-2027F
Companies Covered:
Major Ad Agencies
- TBWA Germany
- DDB Group
- BBDO Group
- Serviceplan Group
- Scholz and Friends Group
- Kolle Rebbe
Major Online Platforms
- Google (including YouTube)
- Facebook (including Instagram)
- Amazon
- Microsoft (including LinkedIn)
- Verizon Media
- Tencent
- Baidu
- ByteDance
Key Topics Covered in the Report
- Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- Germany Online Advertising Market Size,
- Germany Online Advertising Market Segmentation,
- SWOT Analysis of Germany Online Advertising Market
- Growth Drivers, Trends and Developments in Germany Online Advertising Market
- Issues and Challenges in Germany Online Advertising Market
- Regulatory Framework in Germany Online Advertising Market
- Customer Profiling in Germany Online Advertising Market
- Case Studies Covered in Germany Online Advertising Market
- Competitive Landscape in Germany Online Advertising Market
- Germany Online Advertising Market Future Outlook and Projections,
- Analyst Recommendations
For more insights on the market intelligence, refer to the link below: –
Germany Online Advertising Market Outlook To 2027: Ken Research
Related Reports by Ken Research: –
US Online Advertising Market Outlook to 2025
