Showing posts with label Competitive Pricing Strategies for Retailers. Show all posts
Showing posts with label Competitive Pricing Strategies for Retailers. Show all posts

Monday, November 22, 2021

How to Create an Effective Pricing Strategy by Ken Research

 A robust competitor-based pricing strategy is built on the research. When you understand how the foremost competitors in your market are pricing their goods and services and how that pricing might impact consumers’ expectations, you have a foundation upon which you can set prices for your goods and service’s rates. Market alignment is an immense consideration for SaaS and subscription entities. If you are not matching up with the consumers’ expectation on price, whether you are coming in under or over the present trends, it is impossible for your entity to survive in a competitive market.

Pricing strategy is one of the best tools for finding this match. Seeing how competitors build their pricing tiers, what features they differentiate on, and what they utilize as their core worth metric makes it convenient to structure your own pricing more proficiently.

Businesses have to generate Effective Pricing Strategies for Business in order to stay competitive and make best use of their revenue and market share. An operative pricing strategy is based on pricing research which supports you in analysing the changes in consumer behaviour in rejoinder to price changes and can also support in realizing consumer’s willingness to pay in order to regulate an optimal price for your new product. There are innumerable pricing analytics models and tools such as Conjoint Analysis, Gabor-Granger Analysis, Van Westendorp Price Sensitivity Monitor and Brand Price Trade-Off (BPTO) technique which can be utilized to frame a pricing strategy which ensures profitability and growth in your business. Our market research reports will deliver you insights to competitor’s product and pricing analysis which will assistance you in benchmarking your strategy with your competitor. Competitive intelligence will assistance you understand greatest practice in business which will enable you to approve appropriate pricing strategy.

For consumers, having the capability to compare unalike prices is the second most important benefit of acquiring online. As e-commerce continues to produce, price comparison is becoming easier by the day, which means consumers will gradually seek the best value they can find.


Having a durable Pricing Strategies for New Products in place can assistance you better meet customer expectations by putting reason behind your sophisticated or lower prices. Your strategy will produce a repeatable process that inspires you to consider how your target audience—and perhaps even your competitors—will counter to your pricing decisions. As you refine your tactics, you’ll be able to change even the most price-sensitive shoppers. Paired with a great marketing strategy, your pricing strategy may even assistance you transform the supposed value of your products or services in the long run.

Although, with our data of the market research reports, you on the encouragement of the moment study which regulars are most to be feasible to endearing and candidly how much they worth your information to their situations. The exploration from our pricing analytics augments you in being more functioning and cherished business and hearten you for building pricing decision more vigorously, and fixing a fair price for shoppers that rivalries the worth you distribute.

For More Information on the Pricing Analysis, refer to the below links: –

Pricing Strategies for New Products

Contact Us: -

Ken Research

Ankur Gupta, Head Marketing & Communications

Support@kenresearch.com

+91-9015378249

Thursday, September 30, 2021

Pricing Analysis for Competitive Pricing Strategy by Ken Research

 Pricing Analysis: It is not certainly a secret to say that each business can benefit from an efficient pricing strategy. However, in order to recognize which strategy is accurate for a precise business or industry and set the accurate price in an extremely competitive market, you require to be capable to use each resource at your disposal. That, for the most portions, means functioning a price analysis.

Fundamentally, each purchase demands some form of proficient cost assessment. What price analysis does is, in broad terms, analyzes the product options without discrete cost element and proposed benefits. This comprises marketplace competition comparisons to confirm the accurate possible price. For instance, if there are 3 competitors competing for a precise market, a price analysis would comprise a detailed overview of the profits of every competitor’s proposing the relative to the quote prices.


Businesses have to produce the right pricing strategy in order to stay competitive and make the best utilization of their revenue and market share. An effective pricing strategy is grounded on pricing research which assistances you in analyzing the transforms in consumer behavior in rejoinder to price changes and can also support in realizing consumer’s willingness to pay in order to regulate an optimal price for your new product. There are several pricing analytics models and tools such as Conjoint Analysis, Gabor-Granger Analysis, Van Westendorp Price Sensitivity Monitor, and Brand Price Trade-Off (BPTO) approach which can be optimized to formulate a pricing strategy that confirms the profitability and growth in your business.

Our market research reports will deliver you insights to competitor’s product and pricing analysis which will support you in benchmarking your strategy with your competitor. Competitive intelligence will support you understand appropriate practice in business which will allow you to adopt best pricing strategy.

Implementing the right Pricing Strategies for New Products for your business can support the business grow? The results of a pricing strategy are commonly evident after the short duration of time. Assessing the long term implication demands the business owner to have the capability understand the overarching trend, and their position in the industry. Enriching your knowledge about your industry and applicable competitors can enable you to make the better business-connected decision, which in long run, can augment your chanced of accomplishment in the business world.

In few cases, some business owners don’t accomplish their objectives as they have incorrectly conducted and used pricing strategy. Thus, to save yourself from the unfortunate results, get connected with us to optimize the competitive pricing strategy. The several pricing analytics models delivers you with insights on your competitors, as well as tracking your competitor’s products or service vary and prices over duration, for on-going analysis. With our models you can monitor, observe, control and make renovations to prices accordingly.

Our Effective Pricing Strategies for Business enables the business to normalize the competition by safeguarding the loss of consumers and market share to the competitors. By making the prices the similar as your competitors or even economic, customers will be less persuaded to move from your brand or choose your competitors products/services over yours, thus allowing you to manage your market share. Competitor price monitoring enable you to respond to each move your competitor’s make, which can further support in the better placement of your business.

For More Information on the Pricing Analysis, refer to the below links: –

Pricing Strategies for New Products

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Support@kenresearch.com

+91-9015378249