The Fitness Services Market in Nigeria is expanding, driven by the willingness to commit to a healthy and active lifestyle and the higher demand for fitness services by women.
Increase in the healthy lifestyle: The Nigeria Fitness Service market has grown as a result of an increasingly obese population, an increase in health consciousness among adults, a higher demand for fitness services by women, and an increasing number of international fitness brand penetrations across the country. The market is now in the growth stage, with a good prospect of future rapid expansion. Furthermore, tech-enabled high-end fitness offerings, usually backed by strong social media credentials and cult following along with budget fitness chains are expanding in Nigeria.
The advent of integrated exercise services: Profitability associated with fitness services in Nigeria is highly correlated with multiple factors such as improving the effectiveness of fitness services provided, cost reduction related to equipment procurement, customer retention, and using the most up-to-date gym equipment, among others. Furthermore, the advent of integrated exercise services such as Yoga, Pilates, and Swimming played a significant role in the income increase of the fitness industry in Nigeria. Among the other variables that have contributed to development is a rise in demand for personal training and an increase in Nigeria's national disposable income.
Unorganized fitness centers are on the rise: In Nigeria, the unorganized sector has contributed a majority share of the total revenue generated through fitness services. The remaining market share has been contributed by the organized sector which includes various entities such as men’s gyms, women’s gyms, mixed gyms, and CrossFit indulged in providing all kinds of fitness services. Unorganized centers have been better able to make use of this opportunity and enter the fitness industry because it is cheaper and for the fact that it is easier to set up an unorganized fitness center as compared to the organized one.
Lack of experienced, and skilled trainers: Orthodox culture and neglect of female fitness in the country is a major roadblock for the fitness service industry in Nigeria. Additionally, the highly fragmented market, lack of experienced, and skilled trainers in the country, and high initial investment in opening an organized fitness center are some of the other barriers in the fitness service sector of Nigeria.
Analysts at Ken Research in their latest publication “Nigeria Fitness Service Market Outlook to 2027F - By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Provinces and by Gender“ observed the potential of the Fitness Services Market in Nigeria. The increasing popularity of fitness activities, the rising disposable income of consumers, and the increasing number of fitness centers are expected to contribute to the market growth over the forecast period. The Nigeria Fitness Service Market is expected to grow at ~% CAGR over the forecasted period 2022-2027F.
Key Segments Covered
Nigeria Fitness Services Market
By Market Structure:
Organized
Unorganized
By Revenue Stream
Membership
Personal Trainer
Supplementary Services
By Region
Lagos State
Ogun State
Others (Imo State, Abuja State)
By Subscription
3 months
6 months
1 year
Others
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By Gender
Male
Female
By Age
Below 18 years
19 to 30 years
31 to 60 years
Above 60 years
By Income Group
Below 85,700 NGN
85,700 - 339,000 NGN
339,000 - 1,510,000 NGN
Above 1,510,000 NGN
Key Target Audience
Fitness Equipment Manufacturers
Fitness Equipment Distributors
Fitness Centers
Government Organizations
Fitness Service Providers
Ministry of Sports
Industry Associations
Investors/VCs
Time Period Captured in the Report
Historical Year: 2017-2022
Base Year: 2022
Forecast Period: 2022– 2027F
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Companies Covered
Ifitness Centre Ltd
Sky Fitness Gym
Fitness Central
Ellas Place Salon, Spa & Ladies Gym
The Crossfitter Gym
Carvimial Fitness Centre
Blue Island Wellness Centre
Key Topics Covered in the Report
Executive Summary of Nigeria Fitness Service Market
Socio-Economic Landscape of Nigeria
Direct and Indirect Economic Impact of the Fitness Industry in Nigeria
Overview of Commercial Gyms in Nigeria’s Health and Fitness Market
Snapshot of the Digital Fitness Market in Nigeria
Assessment of the Indirect Economic Impact of the Fitness Industry in Nigeria
Nigeria Fitness Equipment Industry Market Size
Evaluation of Premiumization in the Real Estate Sector
Assessment of the Indirect Economic Impact of the Fitness Industry in Nigeria
Overview of Healthcare Scenario/Health Statistics
Potential Health Implications and Health Cost Reductions
Customer Mindset for Fitness Services
Impact of COVID-19 on the Fitness Industry in Nigeria
Future Outlook and Projections for Nigeria Fitness Services Market
White space and Opportunities existing in the Nigeria Fitness Services Market
Research Methodology
Analyst Recommendation
For more insights on the market intelligence, refer to the link below:-
Nigeria Fitness Service Market
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