Ken Research has announced its latest publication “Squash/Syrups
Consumption Volume and Growth Forecast to 2021-East Europe”,
which aims at providing top-level
overview and detailed insight into the operating environment for the
Squash/Syrups market in East Europe. It is an essential tool for companies
active across the Squash/Syrups value chain and for new players that are
considering entering the market.Further, it gives overall data analysis of the Squash/Syrups market in East
Europe and historic and forecast consumption values for Squash/Syrups covering
2010-2014, 2015 provisional data and forecasts for 2016-2021. The report
provides you with important figures for the Squash/Syrups market in East Europe
with individual country tables and charts and enhances one’s knowledge of the
market with key figures on consumption values for the historic period which
supports you in planning future business decisions using forecast figures for
the market.
Economic
Environment of Eastern Europe
Eastern
zone of Europe includes countries like Belarus, Bosnia, Bulgaria, Croatia, Czech Republic, Estonia, Hungary,
Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovak Republic,
Slovenia, Turkey, and Ukraine. Despite of slowdown in Europe due to oil price
plunge, East Europe continue to remain strong and deliver positive growth rate
and modest economic performance. Countries like Latvia, Lithuania, Poland,
Estonia has registered healthy and stable growth rate in last two decades.
Further, Eastern Europe registered promptest growth in the world before global
recession of 2007. However, after the global economic crisis, immense economic
prosperity was observed in some nations while other were facing economic
challenges in Eastern Europe. Countries like Russia and Ukraine were worst
affected and faced immense economic adversities due to conflict between both
nations. Falling growth rate, fall in investments, instability is seen in both
of these nations. Rest of East European nations are focusing on export-led
growth for which immense urbanization and infrastructure building is
undertaken.
Brief Overview of Squash and Syrup market in East Europe
Squash/Syrups according to the report are
non-ready-to-drink products, marketed as concentrates for home consumption
which are fruit and non-fruit based products and flavors. Squashes are basically syrups with fruit
concentrates that are served with carbonated water or normal water. Currently, a
diversity of flavors of fruit squashes are available in East Europe market
ranging from tropic fruit flavors to highly concentrated flavors like rose and
ginger. Further, syrups are also manufactured in form of nectars and high juice
content beverages. In east zone of Europe, Poland and Bulgaria have huge demand
for flavored syrups and squashes.
Demand
for syrups and squashes is increasing rapidly due to the following factors:
·
Economically priced
Since
syrups are far less expensive than fruit juices and other soft drinks, people
are escalating their demand for such fruit flavored squashes. After witnessing
the health dangers of carbonated soft drinks, people are switching to syrups as
substitute of soft drinks.
·
Introduction of healthy syrups
Wide
range of high fruit juice content syrups ad squashes are launched in market
with high nutritional benefits. Further, syrups rich in iron, calcium,
anti-oxidants, etc. are introduced in market which are becoming extremely
popular. Herbal and organic squashes has enormous demand in Eastern Europe.
·
Rising popularity of fancy food
culture
With
rising popularity of decadent fancy food items, hike in demand for lavish and
unique syrups is also shooting. Rising popularity of mocktails and cocktails is
also contributing to rise in demand for syrups and squash. Further, these
syrups are also used in sweets, puddings, etc. laden to rising demand.
·
Other factors
Aggressive
advertisement campaigns, luring packaging and better channels of sales and distribution
is also increasing demand for squashes and syrups in East Europe.
Key topics covered in the Report
·
East Europe Fruit Juices Market
·
Detailed profile of East Europe’s Squash and
Syrups consumption
·
Europe Beverages Market Research
·
Consumer demographics, trends and behaviours
·
East Europe Soft Drinks Market Size
·
Historic and
forecast consumption data of syrups and squash by country
·
Global Soft Drinks Market Research
·
Major players in the East Europe’s Squash and
Syrups market
·
Syrups International Brands in Europe
·
Current economic scenario of Eastern Europe.
·
Europe Squash Market Future Outlook
·
East Europe Cold Beverages Market Size
·
Europe Ready to Drink Beverages Market
·
East Europe Non Alcoholic Beverages Industry
Major market
players
Lowell
international foods, sweet Poland, Herbapol, Coca-Cola Hellenic Bulgaria, etc.
are some of the syrups and squash brands available in Eastern Europe.
Conclusion
Thus,
we can say that demand for squash and syrups is rising in Eastern Europe which
is leading to rapid expansion in the market. However, few challenges are acting
as constraints to demand which are listed below:
High amount of chemicals, high fructose corn syrup, and high sugar
content is limiting demand for fruit syrups and squashes.
Economic crises in Eastern Europe has reduced consumer expenditure
drastically. This constrained expansion in demand for syrups in Eastern Europe.
For more
coverage click on the link below:
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Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
