The
report titled “Egypt
Baby Food Market Outlook to 2023 – By Food Category (Milk Formula - (Standard
Formula, Follow-on Formula, Growing-up Formula and Special Baby Milk Formula,
Dried baby food and Prepared Baby Food) and by Distribution Channel (Health and
Beauty Stores, Supermarkets, Independent Small Grocers, Hypermarkets, Convenience
Stores and Online Sales)” provides a comprehensive analysis of the Baby
food market in Egypt. The report also covers the overall trade scenario, SWOT
Analysis, decision making process, competitive landscape and growth drivers and
trends and government role and regulations. The report concludes with market
projection and analyst recommendations highlighting the major opportunities and
cautions.
Market Overview
Egypt baby
food market is still in its growth stage with retail revenue increasing at a
positive double digit CAGR during the period 2012-2018. Due to a majority of
international players, it has been an import oriented market. There has been a vast
demand for innovative products such as camel milk based baby food. Due to high
level of malnutrition among infants, increasing number of parents has preferred
baby food to fulfill their child’s nutritional requirements. Also, there has
been a shift to organic baby food products as they minimize child’s exposure to
harmful chemicals and elements.
Albeit government
is encouraging breast feeding among new mothers; the baby food market has shown
consistent growth over the years due to lack of paid maternity leaves to women
in the working sector.
Egypt Baby Food Market Segmentation
By Food Category (Milk Formula, Dried Baby Food and Prepared
Baby Food): Milk formula is the most
conventional and trustworthy baby food product in the market and is considered
as the prime substitute of mother’s milk, therefore it was the leading market
segment in the year 2018 with a considerable revenue share.
By Age Group (0-6 Months, 6-12 Months, 12-36 Months): The leading category has been baby food products for infants
that are 0-6 months old as it contributed the majority of the share in terms of
retail sales, followed by baby food products for infants in the age groups,
6-12 months old and 12-36 months old respectively in the year 2018(P).
By Channel of Distribution (Health and Beauty Specialist,
Supermarkets, Independent Small Grocers, Hypermarkets, Convenience Stores and Online
Sales): The supply of baby food in Egypt is
taken care of majorly by offline stores like Health and Beauty Specialist
Retailers, Supermarkets and Independent Small Grocers. Subsequent purchases
after consulting health experts are made from these renowned and trustworthy
megastores. Presently, online sales channels such as e-commerce websites,
company websites, baby products’ specific websites and websites of offline
stores accounted for a very low share in the distribution.
By Milk Formula (Standard Milk Powered Formula, Follow on
Milk Powdered Formula, Growing-Up Milk Formula, and Special Baby Milk Formula):
The majority of the milk formula sales in Egypt baby food
market contributed through standard milk powdered formula products. It held a
dominant share in the market. This was followed by Follow on milk powdered formula
and Growing-Up milk formula. The remaining segments that contributed to the
market were special baby milk formula which is primarily required by infants
with special nutritional needs or they are allergic to some specific ingredient.
Competitive Landscape
Competition
within the Egypt baby food market was observed as highly concentrated among 4
major manufacturers of baby food which are competing on parameters such as
product variant, channels of distribution and price. The leading players in the
market are international companies that directly import finished baby food
products in Egypt. The domestic companies selling baby food products have
negligible market share.
Majority
of the market shares were held by Nestle SA, Danone Groupe Hero Group GmbH and
Fasska SA. The remaining market share was captured by companies such as Liptis
Nutrition Ltd, Riri Co, Ninolac International SA and others.
Egypt Baby Food Market Future Outlook
In
future, it is anticipated that the Egypt Baby food market in terms of revenue
will increase at a significant double digit CAGR during the period 2018-2023E. The
demand for conventional milk formula is expected to fall by the end of the year
2023. In case of types of Milk Formulas, the demand for Standard Milk Powdered
Formula is expected to fall slightly from 2018(P) to the end of the year 2023
while the demand for Other Milk Formula such as Follow on Milk Powdered Formula,
Growing-Up Milk Formula and especially Special Baby Milk Formula is expected to
increase. The Egypt Baby food market is expected to have a positive growth over
the forecast period due to increase of women’s participation in the workforce,
rising per capita income and GDP of the country and increasing awareness among
new parents to complete the nutritional requirements of their children.
Key Segments Covered:-
Food
Category (Milk Formula, Dried Baby Food and Prepared Baby Food)
Types of
Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula,
Growing-up Milk Formula, Special Baby Milk Formula)
Milk Formula by Age Group (0-6 Months, 6-12 Months, 12-36
Months)
By
Channels of Distribution (Health and Beauty Specialist, Supermarkets,
Independent Small Grocers, Hypermarkets, Convenience Stores and Online Sales)
Key Target Audience:-
Baby
Product Manufacturers
Baby Product
Distributors
Government
Agencies
Baby Food
Store Retailing
NGO’s
Supporting Baby Food and Care
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012- 2018
Forecast Period: 2019- 2023
Companies Covered:-
Nestlé SA
(S-26, Nan, Cerelac, Nestogen, Nido and Progress)
Danone
Groupe (Nutricia and Aptamil)
Hero
Group GmbH (Hero Baby, Hero)
Fasska SA
(Biomil)
Liptis
Nutrition Ltd (Liptomilk)
Riri Co
(Riri)
Ninolac
International SA
Abbott Laboratories
Inc
Key
Topics Covered in the Report:-
Executive
Summary
Research
Methodology
Ecosystem
in Egypt Baby Food Market
Value
Chain Analysis of Egypt Baby Food
Egypt Baby
Food Market Overview and Genesis
Egypt Baby
Food Market Segmentation
Egypt Baby
Food Market on the Basis of Food Category
Egypt Baby
Food Market Segmentation of Milk Formula by Type
Egypt Baby
Food Market by Age
Egypt Baby
Food Market by Outlet Type
Trends
and Developments in Egypt Baby Food Market
Issues
and Challenges in the Egypt Baby Food Market
Snapshot
on Emerging Baby Food Market
Decision
Making Criteria for Consumers of Egypt Baby Food Market
Government
Regulations for Doing Business for Egypt Baby Food Market
SWOT
Analysis of Egypt Baby Food Market
Competitive
Scenario of Egypt Baby Food Market
Company
Profiles of Major Players
Egypt Baby
Food Market Future Outlook and Projections, 2019–2023E
Analyst
Recommendations in Egypt Baby Food Market
For more information on the research report, refer to below
link:
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Reports:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
