Egypt Fitness Market is anticipated to grow at a tremendous rate at 16.0% CAGR on account of major government initiatives and rising health consciousness among Egyptians, as per findings released by Ken Research.
Growing number of digital Fitness applications, and rising health awareness among the young population are listed as the key “pull” factors for the growth in the Egypt fitness Market. This market is expected to witness a growth of 16% in next 5 years.
1. Digital Fitness Application In Egypt Is Expected To Contribute More Than $75 Mn Revenue by 2025.
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Total penetration of applications in Egypt to increase from 13.1% in 2020 to 29.6% in 2025. Digital variations and tech innovations such as including online database engines that customize fitness training programs based on an individual's profile and a system that displays live heart-rate data so the leader of a group-exercise session can offer one-on-one guidance in real time will lead to the growth of fitness market.
2. 19 million Egyptians suffer from obesity, representing more than 30% of the total adult population.
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Over a third (30-35%) of adults in Egypt are obese which is one of the highest rates in the world. Overweight and obesity among school children constitutes an emerging concern and has increased from 15% in 2010 to 24.1 in 2020. Increasing awareness about the consequences of obesity that include high blood pressure, heart strokes, and diabetes will spur the demand for fitness centers in the country.
3. National Sports Day and Annual sponsored fitness events like Ooredoo Marathon are taken up by the Egyptian Government to Raise Awareness about Healthy Lifestyle and Physical Activity.
Major sporting events like Cairo Marathon and Maadi Runners, There mushroom free mass running events across Egypt promoting outdoor exercises with participation averaging around 2,500 runners and in large marathons around 8,000 or more participants. These initiatives aim to increase community awareness about the importance of physical activity and boost community’s capability to adopt healthy lifestyles, create a supportive healthcare environment, and encourage involvement of local communities and civil society organizations in the promotion of health awareness programs.
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