According to
the study “Europe Cosmetic Airless
Packaging Industry Situation and Prospects Research Report”, airless packaging is a technology
defined as a non-pressurised, tamper-proof dispensing system combining a
mechanical activated pump and a container which, after filling and airtight
sealing, delivers the product with no air intake. It was observed that there is
a huge demand for airless packaging within the cosmetics industry in Europe due
to increasing consumption of cosmetics. Various products are sold in the
cosmetics sector such as natural skin care creams, serums, foundations and
other preservative-free formula creams which are sensitive to exposure.
Therefore, airless packaging solutions are widely touted as the new future of
cosmetic and beauty packaging.
Cosmetic
world is a competitive market place which undergoes continuous changes in
various terms. Airless packaging technology has been utilised for items that
were mainly produced in jars. Majority of the cosmetic creams are packed in
traditional jars, which are unable to prevent it from becoming compromised once
the seal has been broken. Preserving and protecting the integrity of any
cosmetic product is a challenging task for many manufacturers within the
cosmetics industry coupled with packaging. Airless packaging plays an integral
role in prolonging the life of products and ensures longevity of delicate
products.
Packaging of
cosmetics often means creating as tight a seal as possible, to prevent outside
elements from interacting with the item product. Many cosmetic creams are
packaged in traditional jar formats that are perfectly capable of protecting
the product during transport and on shelf, however, are unable to prevent it
from becoming compromised once the seal has been broken. In order to value the
cosmetic products from contamination, European cosmetic products industry has
adopted airless packaging. Nowadays, airless jars, bottles and tubes are few of
the most acceptable packaging approaches for skincare and haircare products
ensuring consumers that the cosmetic product will be effective to the last
drop.
High Purity Pullulan and General Pullulan are the two
variants of cosmetic airless packaging available in Europe. Various
applications of cosmetic airless packaging in Europe are for shampoos, face
mask, skin protective agent and others. Geographically, cosmetic airless
packaging market is spread across Germany, Russia, UK, France, Italy and other
regions. The leading players in cosmetic
airless packaging in Europe are Aptar Group, Albea Beauty Holdings, Lumson Spa,
HCP Packaging, Quadpack Industries, Libo Cosmetics Company, Fusion Packaging,
WestRock, ABC Packaging Ltd, Raepak Ltd, APC Packaging, SUNRISE PUMPS and TYH
CONTAINER.
Airless
packaging provides manufacturers with enhanced functionality, allowing
distributors to cut down on the amount of overall packaging material used. It
was observed that there is a zero-wastage advantage presented by airless
packaging and is expected to revolutionize the cosmetics industry. Cosmetics
sector has provided significant opportunities for airless packaging systems due
to premiumisation. Airless packaging industry is likely to stabilize due to
increasing environmental concerns. The demand for organic brands coupled with airless
technology is neatly aligned with eco-friendly features that distinguish from
the regular cosmetic products. Cosmetics industry is witnessing a positive growth
towards the greater use of premium packaging in many luxury cosmetic products
with greater product appeal. European consumers are attracted towards the
development and product innovations within the cosmetics sector. Airless
packaging market in Europe is encouraging greener alternatives to conventional
plastic airless packaging due to environmental concerns and this trend will
continue over the next few years.
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
