The report titled “Male
Toiletries in Europe”, provides a comprehensive analysis of European
male toiletries, leading players, factors affecting the growth of male
toiletries, availability of male toiletries in Europe, latest trends in male
toiletries, and future of European male toiletries.
Industry Overview: Europe men are invested heavily in male toiletries to improve their
appearance. There is a growing metrosexual trend in Europe that has led more
men to perceive grooming as essential to their daily fashion requirements and
style. Men’s styling and grooming market has witnessed a growth in the recent
years because men are becoming beauty and image conscious. It was observed that
there was an expansion in male toiletries from traditional shaving products, deodorants, basic
bath and hair care products to premium cosmetics such as concealers, skin whitening solutions, sunscreens,
and anti-aging and anti-wrinkle products.
Men
Toiletries Products, Leading Vendors, Availability and Affecting Factors: Men’s
toiletries include men’s bath products, shower products, shaving products,
fragrances, deodorant, skin care products and hair care products and Europe
accounts for the second largest share of the sales after Americas. The increase
in population, better living standards, and increasing spending on personal
hygiene products are few factors affecting the male toiletries market in
Europe. Manufacturers are introducing a broad range of sun protection and
anti-aging creams for men along with night skin care products. Night skin care
creams promote cell growth, reduce dark circles and pigmentation in men and
there is a huge demand for such products. There is a huge demand for night skin
care products, sun care products and anti-ageing creams in the male toiletries
market. Male toiletries in Europe are available at hypermarket, supermarkets,
pharmacies, department stores, and specialty stores. The leading vendors in the
male toiletries market are BullDog, Beiersdorf, LOréal, P&G, Shiseido, and
Unilever.
In Europe, more men are experimenting with personal care products that
they make them look healthy. The development of male toiletries is driven by
consumer health consciousness, societal pressure to always look handsome, and
changing attitudes. This trend has encouraged skincare products, scrubs,
moisturizers, and anti-aging creams to improve their quality, appearance,
confidence and personal wellbeing. European men attitude towards masculinity is
driving the male toiletries market with more number of men accepting various personal
care products for a healthy look. Many men in the country feel that personal
care products, such as moisturisers and face wash products, improve their
self-confidence by making them feel better about themselves without negatively
impacting their manhood.
Latest Trends
in Male Toiletries: Leading brands in men’s skincare in Europe are Bulldog, followed
by Nivea for Men and Gillete which are close competitors. Bulldog Skincare for
men is the major men’s skincare brand driving growth in the European market.
Bulldog has launched Age Defence Eye Roll-On that helps in reducing the
appearance of fine lines, dark circles and puffiness. Urbanization and heavy
pollution are the major concerns for the growth in men’s toiletries.
Manufacturers in Europe are focussing to avoid certain controversial
ingredients, making processes and opting for sustainable packaging to help
reduce carbon footprint. With shorter beard styles to emerge in the fashion
trends, there would be a demand for quality razors, aftershave balms and
shaving creams.
Future
of Male Toiletries in Europe: Overall, the European male
toiletries market will continue to grow with the demand for toiletries as more
men are experimenting with complex personal care products. The male toiletries
industry will need to offer products that promote the wellbeing and health in
ways that appeal to men who are still not attracted to the industry. It was
observed that there would be a rapid growth in the male toiletries due to
consumers demand for various products that reflect changes across fashion,
wellness, social media and culture. The increase in consumers’ disposable
income, more men attracted towards toiletries, new dependable products and new
trends in fashion are likely to drive the growth of European men’s toiletries
market over the next few years.
Key
topics covered in this report:
Europe Male Toiletries Market
Europe Male Toiletries Market Revenue
Europe Male Toiletries Industry Outlook
Europe Male Toiletries Market Trends
Europe Male Toiletries Market Forecast
Drivers Europe Male Toiletries Market
Europe Male Toiletries Market Competition
Germany Male Toiletries Market Research
Italy Male Toiletries Market Research
France Male Toiletries Market Research
Europe Male Toiletries Products
Europe skin whitening solutions Market
Europe Sunscreen Market Revenue
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Ken
Research
Ankur Gupta,
Head Marketing & Communications
0124-4230204
