Showing posts with label Europe Wine consumption. Show all posts
Showing posts with label Europe Wine consumption. Show all posts

Thursday, March 9, 2017

Growth Prospects for Red Wine Industry in Emerging Economies: Ken Research

Ken Research has released its report on the growth estimates of red wine in the global market “Global red wine industry in-depth investigation and analysis report 2017”. The report analyses growth prospects of red wine and provides valuable data about its production, revenue, consumption, import and export in North America, Europe, China, Japan, Southeast Asia and India, from 2011 to 2016, and forecast up to 2020.
Global Alcohol Industry Research Report
With a CAGR of 4.2% for five years, the red wine industry can look for a colossal growth in future. Currently, the developed world and China are major consumers of red wine. The United States, Europe, Japan, and China collectively account for 51% of the global red wine market. But the market scenario will change with the red wine trend gaining momentum immerging economies.
Regions Covered in the report are:
North America
China
Europe
Japan
Other
Scope in Developing Economies
There is a steady growth in red wine consumption in emerging economies such as India and Brazil apart from China. Most of the red wine brands are likely to include China in their strategic global planning to tap into the country’s wine market. The average red wine growth in China is 4.4%.  Our analysts believe that red wine consumption in China will continue to increase with an average growth rate of 4.6% in the next 5 years. Therefore, China will remain a go-to market for red wine producers for increasing their business.
China’s neighbour country India is another market with good prospects for red wine. Previously the growth of the wine sector in India was hampered by bottlenecks such as lack of storage and transport facilities, absence of proper wine marketing and promotional activities. Besides, stringent rules for domestic marketing of wines, regressive and strict government policies and different taxation across various states also hindered wine growth. With the expected implementation of GST from July 1, 2017, many problems of red wine producers and marketers will disappear.
The Indian wine industry has grown due to changing lifestyle of the urban people. The westernisation of the urban people has made wine drinking a style statement for them. The Indian wine industry has also benefitted from the provisions of WTO agreements applicable to it and due to the Indian government’s tourism initiative – Incredible India. 
At present the share of red wine is enormous in India compared to other wine varieties. Wine consumption and awareness in India is still in a nascent stage. Thus, marketing becomes important to tap in Indian market. Reduction in the prevailing heavy taxes will make wine cheaper for consumers thus boosting its growth.
Innovation and Marketing
The cut throat competition in the wine market demands constant innovation and a strategic market approach. In the countries where the red wine market share has already peaked, companies are innovating in terms of taste, colour and design of the wine packing.  The wine industry is today about delivering premium and luxury quality products and ensuring that these products must standout on the shelf to face the ever-increasing competition successfully.
A red wine brand with its eye-catching labels can also attract consumers. Also, different packaging sizes tailored to meet varying needs of customers helps in popularizing a red wine brand.
Today companies are also investing in wine tasting events and taking consumer feedback for the taste and quality of their products to tailor their products as per consumers’ tastes.
Key Factors Considered in the Report
Global Wine Industry
Global Alcohol Industry Research Report
Global Wine Market Size
Europe Wine Consumption
US Wine Industry
Japan Wine Market Research
China Wine Industry Research Report
India Wine Industry Research Report
Brazil Wine Industry Research Report
Global Wine Industry Future Outlook
For more coverage click on the link below:
Related links
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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Monday, October 3, 2016

Future Growth of Wine Industry in Western Europe: Ken Research

Ken Research has recently announced its latest publication “Wine Consumption Volume and Growth Forecast to 2021”, which aims at providing in-depth market analysis of wine market of Western Europe.  It provides a top-level overview and detailed insight into the operating environment for the Wine market in West Europe. It is an essential tool for companies active across the Wine value chain and for new players that are considering entering the market. It further aims at providing comprehensive knowledge of the market with key figures on consumption values for the historic period. It provides information that aids in planning future business decisions using forecast figures for the market.
Overview of wine industry of Western Europe
Many Western European nations covered in this report includes countries like Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Republic of Ireland, Spain, Sweden, Switzerland, and United Kingdom. Many of these nations like Austria, Belgium, Finland, France, Germany, Greece, Italy, etc. are also members of euro zone or European Union. Western European nations including France, United Kingdom, etc. are one of the largest and leading economies of the world with huge GDP and stable growth rate. Recently, UK surpassed the growth of France and became the fastest growing and biggest economy of Western Europe. This economic prosperity is also leading to sky rocketing of demand of luxury wines in Western Europe.
wine-industry
In the report, wine is considered as a juice of freshly gathered grapes, vinified according to the customs and traditions of the country of origin. Wine normally contains between 8-20% Alcohol, but lower alcohol content can be found in products such as wine coolers which are Still Light Wine without carbonation or fortification, Wine with carbonation, Champagne and Made Wine. Europe is popular worldwide for its tradition of making premium quality handpicked wines. From Christmas to dinner parties, wine has been an important beverage of European cultural events since centuries.  Homemade supreme quality of wine was extremely admired in European culture in medieval era. Even today, obsession for European luxury wines can be seen worldwide. Major market players in wine making industry of Western Europe include BodegesIrache, Greek Wine, Moncaro, The Wine Cellers, Maggi Francesco, CavadosBoulard, etc. All these major companies are producing finest and superb quality of wines.
Various recent market trends are listed below:
  • France and Italy are leading wine producing nations in Western Europe followed by Spain and Germany.
  • France has highest per capita consumption of wine. However, recently consumption is falling due to export led policy of government.
  • Red wine is the sub-sector with highest demand.
  • Per capita consumption of wine is rising across Western Europe. Demand for locally produced fresh wines is highest.
  • Both exports of wine from Western Europe and import of wine is increasing.
Key drivers in wine market of Western Europe
This ever increasing demand for wine is because of various factors:
  • Strong economic growth
Many economies of Western Europe like UK, France, Germany, etc. are global economic leaders. Rise in GDP and rising growth rates has led to ever increasing demand for wines in Western Europe. There is rise in income of middle class who are prime consumer of wines in Europe.  Thus, consumption of high quality luxury wines is rising laden to expansion of European wine industry.
  • New channels of sales and distribution
Unlike earlier times many new channels of wine sales have been introduced including hypermarkets, supermarkets, pubs, café, bars, specialized retailers and wholesalers, etc. which is making wine more accessible and easily available laden to rise in per capita consumption of wine.
  • Significance of wine in European culture
Wine has notable importance in European culture since wine toasting is an essential traditional practice to rejoice every prestigious family gathering in Europe. Moreover, fancy and luxury wines are considered as status symbol which is creating huge market for such wines.
Thus key drivers in European wine industry are:
  • New channels of sales and distribution
  • Significance of wine in European culture’
  • Strong economic growth
Future of wine industryIn past few years wine industry has seen a major growth with soaring demand, expanding production and supernormal profits. Though Western Europe has significant demand-led expansion of wine industry but there are many factors which may constraint enlargement of wine industry. Recession in many nations after 2009, rising health awareness and obesity, rising prices of wines, etc. are chief reasons that are restricting expansion of wine industry in Western Europe.
Many eminent economies of the western zone of Europe is falling in trap of recession after 2008. Countries like Spain, Greece, Portugal, etc. are facing serious economic tribulations including high debt to GDP ratio, bankruptcy, high unemployment, bank failure, stock market fiasco, etc. this is a huge threat to the growing wine industry of Europe.
For more coverage click on the link below:
Related Reports
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204
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