The false eyelashes are artificial eyelashes, which
are worn to define the eyes and to thicken the upper and lower lash line. These
can be worn with the help of special glue and can be self-applied. Moreover,
the individual aims on a unique eye makeup which has increased the manufacture
demand for customized eye makeup, and further growing the requirement for the
false eyelashes. The product is mainly split into two types in the market which
includes individual lashes and strip lashes. Meanwhile, the strip lashes are
worn directly around the eyelashes but the individual eyelashes require to be
applied, separately. Rising demand for luxury eye-makeup with trending new
fashion, developed technology encouraging various inclusion of raw materials
and higher requirement for customized & personalized eye makeup products
are the major drivers of the this market around the grow which lead the market
growth more significantly in an effective manner.
With the existence of growth driver the market has
many restraints which include changing consumer dynamics with the changing
rapid change in fashion trends, growth in demand for permanent natural eye-lash
extensions and nature of product-limited period of time and usage. Not only has
this, the market has various opportunities for increasing the demand for the
product and leading the effective growth around the globe likewise the growth
in the working women population encouraging higher spend for make-up including
fake eye-lashes, increase in consumer awareness related to fashion with the
social media and rapid shopping with the help of e-commerce and more
availability of branded products at higher discounts across the globe.
According to the report analysis, ‘Global False Eyelashes Market Research
Report - Forecast to 2023’ states that some of the major companies
which are currently functioning in this domain more actively for attaining the
highest share around the globe by supplying the product more actively to the
consumer includes Revlon Inc (US), MAC Cosmetics (The Estee Lauder Companies
Inc.) (US), Ulta Beauty, Inc (US), Ardell International, Inc (US), Kiss
Products Inc (US), ShuUemura Cosmetics, Inc- L'Oreal SA (US), and Esqido Lashes
(Canada). In addition, the promotion of new products on media and launches has
attracted a significant number of customers onwards to the products, growing
their sales.
On the basis of geographic phase, the market of this
is spread around the globe which majorly includes highly reputed regions such
as North America, Europe, Asia-Pacific region and the rest of the world.
Whereas, the North America region is anticipated to account the false eyelashes
market around the globe in 2018. The North American market of false eyelashes
is anticipated to reach USD 627.9 million by the end of 2023. The false
eyelashes market in Asia-Pacific region is anticipated to have a high CAGR of
8.0% in the near future. Moreover, the global false eyelashes market has also
been segmented based on the production which include handmade, machine made and
several others. Whereas, the machine-made segment is expected to be the higher
market while the handmade segment is anticipated to be the fastest-increasing
market at the maximum CAGR of 7.6% in the coming years.
It is expected that the market of false eyelashes
will grow more significantly around the globe over the decades with the more
attractiveness the product and increasing consciousness about both formal and
informal looks among the women.
For more
information on the research report, refer to below link:-https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/false-eyelashes-market/169960-95.html
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