Global Market Research Reports : Ken Research: Fitness Market Morocco

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Increasing Health Risks Awareness amongst the population along with Evolving Business Model of Fitness Centers to drive market growth: Ken Research

Growth in the Fitness Industry will be triggered by a 8.0 % increase in the number of clubs across the country driving a total increase in members by 10.7 % and contributing 0.1% to GDP
Increasing awareness about the consequences of lifestyle related diseases such as obesity that include high blood pressure, heart strokes, and diabetes are expected to intensify the number of subscribers in Morocco.
Studios are expected to adapt to the online space post pandemic and expand their offerings by providing digital fitness application with personalized training and highly discounted one-on-one virtual personal training sessions.

Services Diversification: The growth in the commercial fitness centers would be facilitated by the increase in number of value added services like Pilates, Zumba, Martial Arts, Spa, Jacuzzi, salon, aqua aerobics, yoga & others. Consumers are expected to engage with fitness and wellness companies more than ever before in an attempt to adopt healthier lifestyles and build supporting communities.

Growth in Number of Hotel based Fitness Establishments: Opening of additional five star properties and expansion of star hotels such as Radisson and Hyatt will positively affect the market. In 2021, 12 extra hotels will open their doors and add 1,810 rooms and another 11 projects have been lined up for completion in 2023 and beyond, thereby increasing the establishments of fitness centers.

New Business Models to gain traction: Fitness brands are actively optimizing their business models, integrating behavioral science into health and fitness through personal and group sessions encouraging clients to focus on their fitness goals. Offering pay per class model to provide flexibility and convenience and encourage participation in all age groups will intensify the number of subscribers.

The report titled “Morocco Fitness Services Market Outlook to 2025F – Driven by fitness-related policies, Increased awareness and popularization of fitness centers” by Ken Research suggested that the fitness market is further expected to grow in the near future owing to increasing health risks awareness amongst the population, evolving business model of fitness centers along with growth of fitness enthusiast population and female only fitness centers in Morocco. The market is expected to register a positive five year CAGR of 18.5% in terms of revenue during the forecast period 2020-2025F.