How Fitness Market Is Positioned In South Africa?
The South Africa Fitness Market is currently at its growth stage. The fitness services market has witnessed growth during the period 2013 to 2018 at a CAGR of approximately ~ % in terms of revenue in 2018. The market has been categorized into two sub-categories; organized and unorganized fitness services markets.
The South Africa fitness service the market has witnessed strong growth in terms of revenue, the number of fitness centers and membership subscriptions. The major factors responsible for the boost in the fitness industry in South Africa are growing number of penetration of international brands across the country, growth of household disposable income, rise in health consciousness among the adults, changing lifestyle, the higher demand for fitness services by women, westernizing fashion trends, and innovative promotion strategies being implemented by major fitness centers in the country.
Moreover, the government is taking initiatives such as Vuka in order to address the obese population about health awareness and proper lifestyle adoption. The country faced an economic crisis, recession in the year 2017 which led to a decrease in consumer spending. Due to this, the market witnessed a drop in the growth rate of its market size of the fitness industry in South Africa.
Few of the top fitness market players include Virgin Active, Planet Fitness, Zone Fitness, Gym Company, Viva Gym, Moove Motion Fitness, Motion Fitness, Go Health Gym, Ignite Fitness, and many others. The services provided are Cardio, Zumba, Pilates, Martial Arts, Cross fit, Yoga, and many others.
Nowadays, there are many additional facilities provided to the members to make them feel satisfied and increase their retention rate in a particular fitness club. Few of the additional facilities are a sauna, spa, diet consultant, nutrition specialists, and others, which attract the crowd to take part in the fitness regime in South Africa.
Market Segmentation
By Market Structure
The fitness services market has been segmented based on Market Structure, Revenue Stream, Membership Subscription Package, Provinces and Gender, on the basis of Revenue, Number of Fitness Centers and Membership Subscriptions. The organized market is leading in the fitness industry in South Africa in terms of revenue and membership subscriptions in 2018. However, the unorganized fitness sector dominates the market in terms of a number of centers in 2018. The organized fitness centers have started adopting innovative marketing strategies such as couple discounts and other facilities to attract a larger number of members.
By Revenue Stream
In South Africa, the major portion of the revenue is generated from the Gym membership. The gym membership captured around ~ % market share of the overall fitness services market in South Africa and has contributed approximately USD ~ Million to the country’s fitness service revenue in 2018. The personal training acquires a lower market share in the country as the charges are exceptionally high and therefore, people tend to choose such services less often as compared to the gym memberships.
However, it has been witnessed that with the increase in the disposable income in the future, the demand for personal training is expected to surge from 2018 to 2023 which will result in a boost in the overall fitness market.
By Provinces
The majority of the fitness centers are located in the province of Gauteng. Gauteng is followed by the province KwaZulu-Natal in terms of second-highest number of fitness centers in South Africa. The least number of fitness centers are located in Free State and Northern Cape.
By Membership Subscription
The most popular membership package in South Africa opted by people is the annual membership package. Therefore, the majority of the revenue generated from the annual packages. This is followed by the second-highest revenue-generating package which is a 1-month package owing to the fact that a 1-month membership package is chosen by tourists or businessmen. However, the 3 months and 6 months membership package accounts low share in the country due to its unavailability in the fitness clubs.
By Gender
The market for fitness services in South Africa has been driven slightly more by the country’s male population. The female penetration in the fitness industry is low due to lack of female-specific fitness centers in South Africa. The rise in disposable income of working mothers will give them the motivation to join fitness gyms which will result in a rise in female membership subscriptions in the future in South Africa.
Key Segments Covered:-
By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)
Organized
Unorganized
By Revenue Streams
Membership Fees
Personal Training Fees
By Membership Subscription Packages (On the basis of Revenue, Number of Members)
1 Month
3 Months
6 Months
12 Months
By Provinces (On the basis of Number of Gyms)
Gauteng
KwaZulu-Natal
Western Cape
North West
Mpumalanga
Eastern Cape
Limpopo
Free State
Northern Cape
By Gender (on the basis of Revenue and Number of Members)
Male
Female
Key Target Audience
Organized and Unorganized Fitness Centres
Fitness Equipment Manufacturers
Sports Authority
Private Equity Firm
Fitness Training and Trainers Associations
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019E - 2023E
Major Fitness Centers Covered:-
Virgin Active
Planet Fitness
Zone Fitness
Gym Company
Viva Gym
Moove Motion Fitness
Motion Fitness
Go Health Gym, Ignite
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Ankur Gupta, Head Marketing & Communications
+91-9015378249
Ankur Gupta, Head Marketing & Communications
+91-9015378249
