The report titled, “Oman
Fitness Services Market Outlook to 2022 - By Gym Membership and Personal
Training, by Region (Al Batinah North, Al Batinah South, Ad Dakhiliyah, Dhofar
and Muscat) , by Gender and by Membership
Subscription (Annual, 6 months, 3 months, 1 month)” covers market
size by organized and unorganized fitness service providers along with market
segmentation by revenue stream (membership subscription and personal training),
by market structure (organized and unorganized), by region (Muscat, Dhofar, Al
Batinah North, Al Batinah South, Ad Dakhiliyah and others), by gender (male and
female), and by membership subscription (12 months, 6 months, 3 months and 1
month) on the basis of revenue generated and number of centers. It also includes
emerging growth drivers and trends, issues and challenges, customer pain points
and decision making parameters, investment model, and competitive landscape of fitness
centers chain including Horizon Fitness, Flex Fitness, Jasmine for Her, UFC
Gym, Gold’s Gym and others The report also explores the Personal Training
market and Yoga Service market as market snapshots, future outlook & projections
along with analyst recommendation & macroeconomic variables highlighting
the major opportunities & cautions to the reader.
The key target audience
includes women fitness service centers, mixed fitness service centers, major
fitness equipment manufacturers, investors, personal training certification
institutes and standalone yoga centers.
Oman Fitness Services Market Growth
Oman fitness services
market has witnessed a substantial growth in the past few years with a CAGR of close
to 7% during 2012 to 2017. Rapidly rising obesity rate, heart problems, and
increase in the consciousness about the personal health have propelled momentum
to the market. Male and female population between 15 to 44 years has increased
at a rate of more than 7% and 3% respectively during the review period. The number of fitness centres in Oman has increased with
the expansion
in the number of organized gyms and increase in the number of female specific
fitness centers. Major contributing factors
to the boost in revenue had been the addition of integrated fitness services
such as, Yoga, Pilates and Swimming; provided under one roof, demand for
personal training and others. Various macro economic factors have also
contributed to the increase in demand. These include factors such as rise in
total population, increase in obese population, increase in household
consumption expenditure and GDP. All these factors have
contributed to increasing the market for fitness services in Oman.
Market Segmentation
By Market Structure: The organized sector has contributed major
share to the overall Oman Fitness Services market revenue. This sector includes
two entities namely, mixed gyms and women’s gym, indulged in providing all
kinds of fitness services including Yoga, Pilates, Aerobics, Zumba and Personal
Training. Unorganized centers have also been able to make use of the opportunities
and enter the fitness industry because it offer reasonably lower membership fee
and are easier to set up.
By Region: Muscat
has accounted for the highest proportion of fitness centers in Oman, mainly
because of the urban and wealthy population that lives in this region. This set
of audience usually prefers a healthy lifestyle and has the resources to spend
on fitness services. It is followed by Dhofar, which is the largest governorate
in Oman. Hence, major fitness centers place high preference to location around
these two provinces. These regions are followed by Al Batinah North and Al
Batinah South in 2017. Other regions include Ad Dakhiliyah, Ad Dhahirah, Al
Buraymi, Ibri, Musandam, Khasab, Ash Sharqiyah South and Sur.
By Gender: Males have undoubtedly
dominated the fitness service market. The market for fitness services had been
majorly driven by the country’s male population. More than half of the total individuals
who attended gyms in 2017 were males while the rest were females. The rationale
behind this can be attributed to the societal norms associated with women in
Oman. With conservative norms still in place especially for women in Middle Eastern
countries, the proportion of women attending fitness services has been low.
However, with the changing lifestyle, trends, mentality and health
consciousness among the population, this scenario is gradually changing. The
demand for female specific services and fitness centers has already started
picking up and this trend is assumed to continue in the future.
By Membership Subscription: Membership packages offered for one year
is the most preferred package and has contributed more than one third of the total
memberships in the market in 2017 due to various reasons including tier pricing
which makes the one year packages economical in relation to the other
membership packages. Additionally, better offers, discounts and promotions
offered by fitness centers on buying the long-term packages have attracted
consumers in huge number. The second
most preferred package has been the three month package while 6 month package
was least popular in 2017.
Competitive Analysis:
Competition Stage and Company Positioning: The number of fitness center chains operating in the
organized market has been 15 with a total of 53 outlets. These provide gym
services along with supplementary facilities such as Spa, Sauna, Swimming Pool,
Showers, Lockers facility and others. Few of the major organized players
include Horizon Fitness, Flex Fitness, Jasmine for Her, UFC Gym, Gold’s Gym,
Sky Gym and others.
Future
Projections:
Market
Size: Oman Fitness Services market revenue has been
anticipated to grow at a double digit CAGR during the forecast period (2017-2022E).
Growth during this period is expected to be supported by the rising number of obese
population, increasing demand for personal training, expanding geographical
presence of major fitness centers, diversifying services portfolio and others.
Increase in health awareness would supplement growth in the market. The future
share of female population in the Oman fitness service revenue is expected to
increase by the end of 2022E. The scenario is improving for females because of
the changing lifestyle and norms. More female participation is expected owing
to rising diseases and health concerns amongst women. Similarly, due to
increase in demand the number of fitness centers in the organized sector is
also expected to almost double by 2022E.
Key
Segments Covered:-
Market Segmentation by Market Structure
(Organized & Unorganized)
By Revenue Stream
By Membership subscription
By Region (Organizes &
Unorganized)
By Gym Type (For
Organized)
Market
Segmentation By Gender (Male & Female)
Market
Segmentation By Revenue Stream (Membership Subscription
& Personal Training)
Market
Segmentation By Membership Subscription (12 Months, 6 Months, 3
Months and 1 month)
Market
Segmentation By Region (Al Batinah North, Al Batinah south,
Ad Dakhiliyah, Dhofar and Muscat)
Key
Target Audience:-
Women Fitness Service
Centers
Mixed Fitness Service
Centers
Major Fitness Equipment
Manufacturers
Investors
Personal Training
Certification Institutes
Standalone Yoga Centers
Time
Period Captured in the Report:-
2012-2017 – Historical
Period
2018-2022 – Future
Forecast
Companies
Covered:-
Oman
Organized Fitness Services Providers:
Flex
Fitness, Horizon Fitness, JN Fitness, Gold's Gym, Elite Gym, Premedion Premium
Club, The Wellness Center, Fitness Lounge, Knock Out Gym, Fit Body, UFC Gym
Women’s Gym: Jasmine
For Her, VivaFit, Sky Gym, Curves
Oman Unorganized Fitness Services
Providers: Blue Dragon (Men Only Club), Marinas
Fitness Center, Go Fit Gym, Champions
Gym, Ruwi Gym, Yanqul Gym, Extreme Fitness (Men Only), Blue City
Gym (Men Only), Al Piroh Gym (Men Only), Oasis Health Club, Legend Crew Studio,
Al Mardaf (Ladies club), Alpha Lounge, Wijdan Fitness, WeSee Fitness
Oman Fitness Services Market Introduction and
Evolution
Oman Fitness Services Market Size and Segmentation
Emerging Trends and Growth Drivers in Oman Fitness Service
Market
Issues and Challenges in Oman Fitness Services Market
Investment Model for Oman Fitness Services Market
Customer Pain Points and Decision Making Parameters
Snapshot On Personal Training and Yoga market In Oman
SWOT Analysis of Oman Fitness Service Market
Competitive Landscape of major Players in Oman Fitness
Service Market
Oman Fitness Services Market Future Outlook and
Projections, 2018E-2022E
Analyst Recommendations
Macroeconomic Factors in Oman Fitness Services market
For more information on the research report, refer to below
link:-
Related Reports by Ken Research:-
https://www.kenresearch.com/healthcare/general-healthcare/uae-fitness-services-market/149539-91.html
https://www.kenresearch.com/healthcare/general-healthcare/uae-fitness-services-market/149539-91.html
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