How Car Rental Market is Positioned in
Europe?
Europe
Car Rental Market is currently at its growth stage owing to
rise in number of local and international players expanding operations in
European countries in terms of fleet and number of rental locations. It was
witnessed that the market has grown significantly during the period 2013 to
2018. There has been a rise in demand for car rental services in European
countries due to rise in tourist
arrivals, increase in investments in the market, regional expansion of players
in terms of fleet size and number of rental locations and fall in prices
offered by service providers during the review period. In terms of revenue, the
market size has increased from Euro ~ million in 2013 to Euro ~ million in 2018
with CAGR of ~%. Additionally in terms of fleet size, Europe Car Rental Market
has increased form ~ in 2013 to ~ in 2018 at a CAGR of ~%. The car rental
market was dominated by five players namely Hertz, Avis Budget Group, Sixt
Europcar and Enterprise. Companies
focused towards developing advanced mobility solutions in order to
differentiate their service offerings from other players in the market such as
introducing car sharing services, providing 100% digitized rental experience
and many more.
Major players in the car rental market have been focusing on developing
solutions for the value segment of the industry. The most common strategy which
the companies have adopted to cater to the needs of the value customers is to
develop a low cost segment that offers car rental services exclusively at low
prices. For instance, Avis has been offering car rental service at a low price
through its brand- Budget across major European Countries.
How is Europe Car Rental market
Segmented?
By Region (France, Germany, Spain, UK,
Italy, Portugal, Ireland, Poland and other European Countries)
France
accounted for the highest market share in Car Rental Market in terms of revenue
by capturing ~% in the year 2018. This was followed by Germany, Spain, UK,
Italy, Portugal, Ireland, Poland and other European Countries respectively with
respect to revenue generated from car rental services in Europe. Additionally, United Kingdom dominated car rental
market in Europe on the basis of fleet size in 2018.
By Type of Fleet
Compact
vehicles accounted for highest share in car rental market in Europe. Compact vehicles such as Ford Focus,
Volkswagen Golf, Seat Leon and others remained the most popular car type for
car rental services in European countries.
Compact
Vehicles are followed by SUVs in 2018 capturing ~% of Car Rental Market in
2018. Luxury & Premium vehicles were the third most preferable vehicle
category with ~% market share in terms of fleet size in Car Rental Market in
Europe.
By Purpose
Cars
rented for Leisure purpose contributed majority share in the Car Rental Market
in Europe. Remaining share was observed to be captured by business or corporate
car rental transactions in 2018. It was witnessed that car rental market in
Italy, Spain, and Portugal was inclined towards leisure purpose transactions
whereas Germany, Belgium and UK was inclined towards business purpose
transactions.
Key Segments
Covered:-
Europe Car
Rental Market
By Region
France
Germany
Spain
United Kingdom
Italy
Portugal
Ireland
Poland
Others
By Fleet Type
Compact
SUV
Luxury and Premium
By Purpose
Leisure
Business
By Rental Location
On-Airport
Off-Airport
Europe Cab
Aggregator Market
Europe Cab Aggregator Market By Revenue
Europe Cab Aggregator Market By Number of Users
Europe Car Sharing
Market
Europe Car Sharing Market
By Fleet Size
Europe Car Sharing Market
By Number of Users
Key Target
Audience:-
Car Rental Companies
Ride Hailing Companies /Cab Aggregators
Car Sharing Companies
Ride Sharing Companies
Government/ Regulatory Authorities
Online Aggregators
Automotive OEMs
Time Period
Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019F-2025F
Companies Covered:-
Europe Car
Rental Market
Europcar
Sixt
Avis Budget Group
Hertz
Enterprise-Rent-a-Car
Europe Cab
Aggregator Market
Uber
Bolt
Gett
Cabify
Kapten
FreeNow
Europe Car
Sharing Market
ShareNow
Zipcar
Ubeeqo
Getaround
For more information, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
