3DTV
refers to three-dimensional television that displays 3D content with the aid of
3D glasses and a 3D source. It conveys depth perception to the viewer using
employing techniques for instance 2D-plus-depth, multi-view display,
stereoscopic display, or any other form of 3D display. Nowadays, some 3D TV set
uses an active shutter 3D system or non-glass free, and some uses auto
stereoscopic or glass-free. New technologies including Visible light
communication and WindowWalls (wall-size displays) are being implemented into
3D TV as the demand for 3D TV increases.
The
key advantages are provides remarkable picture quality, excellent 2D TVs and
perform real-time 2D to 3D conversion. Apart from this, few of the drawbacks are
included glasses are uncomfortable and more expensive than 2D TV.
Based
on product type, 3DTV market is segmented into glass free and non-glass free.
Glasses-free 3D TV is marketed more to the business & institutional
community. They are used commonly in digital signage display advertising.
Non-glass free 3D TV uses battery-powered glasses that need to sync by the TV
to ensure each eye is getting the accurate image. In addition, based on
end-use, market is segmented into commercial sector and household.
The3DTV
market is driven by rise in sense of depth perception, followed by high adoption
of 3D TV in entertainment & gaming industry, growth in organization sizes,
rise in investments by public & private bodies, surge in application area
of 3D TV, growth in economy, rise in availability of various 3D series &
shows, increase in adoption of latest technology and growth in popularity of 3D
movies. However, health related issues and higher cost of 3DTV may impact the
market. Moreover, rise in scope of 3D TV display penetration is a key
opportunity for market.
Based
on geography, the Asian-Pacific region holds major share in 3DTV market owing
to rise in availability of 3D videos & 3D movies on the internet, growth in
customer spending capacity and significant research & development (R&D)
in the region. The North-American and European regions are expected to exhibit
higher growth rate due to change in lifestyle and presence of well-established
players over the forecast period. In upcoming years, it is estimated that
future of the market will be optimistic on account of growth in demand for an enhanced
entertainment & better viewing experience and rise in customer spending
capacity throughout the world during the forecast period.
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