According to study, “A2P
SMS Market, Services (Transactional [CRM, Interactive], Promotional [Marketing,
Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport,
Entertainment, Utilities), Regions - Global Market Drivers, Opportunities,
Trends, and Forecasts, 2016-2022” some of the major companies that
are currently working in the A2P SMS market are Nexmo Inc., ClXNetwroks AB., Tanla
Solutions Ltd., Verizon Communications Inc., TATA Communications Limited, Trillian
Group, txtNation Ltd, 3Cinteractive, SITO Mobile, Fortytwo Telecom AB., Angkor
Data Communication Group Co., Ltd., Syniverse Technologies, Angkor Data
Communication Group Co., Genesys Telecommunications, Accrete, Soprano, Clearsky,
Dialogue Communications Ltd, Gemalto NV, Open Market Inc., CLX Networks AB, Dimoco
Europe Gmbh, AT&T Inc., mBlox ltd.,AMD telecom S.A., GinSMS Inc., Beepsend,
Symsoft AB, Vodafone Group Plc,Infobip Ltd., Route Mobile Limited,Silverstreet
BV,Vibes Media, SAP SE, DIMOCO Messaging GmBH, Ogangi Corporation, International
Group, Inc., Orange Business Services, Cybercomm, Silverstreet BV, Anam
Technologies, Tyntec Ltd, Routesms Solutions Limited, Voxox Inc., Twilio Inc.
These vendors are assigning extra funds for in-mobile centric events as
evaluated to television or web-based promotional marketing activities.
A2P (Application to Person)
messaging platform is also acknowledged as enterprise or professional SMS. It
involves sending messages to the mobile users using an application. It is used
for communicating between businesses and their customers for authentication or
for sending alerts for instance banking notifications &alerts, booking
confirmations and so on. The A2P SMS platform help the small & medium-sized
enterprises and larger enterprises to digitally develop their brand image by
sending notifications, alerts, advertisements to customers and other
promotional activities and consequently augment sales revenue. These are
preferred over other content delivery mediums as they offer multiple
advantages. An SMS can be spread to any network worldwide with a control at one
end. SMSs are the only easiest and best form of mobile communication as most of
the users are familiar with it.
Based on the services, the A2P SMS
market is segmented into promotional services and transactional services.
Promotional services are sub-segmented into pushed content services,
promotional campaigns and inquiry & search services. Transactional services
are sub-segmented into interactive services and Customer Relationship
Management(CRM) services. Interactive services are defined by Two Factor
Authentication (2FA), Unstructured Supplementary Service Data (USSD) and One
Time Password (OTP). Based on the verticals, the market is segmented into
retail, BFSI, education, government, media & entertainment, transport, IT &
telecom, utilities & logistics, healthcare and others. Based on the
preferred business model, the market is segmented into technology roadmap, communication
platform as a service (CPaas) and grey route traffic.
The market of A2P is mainly driven
by increase in the mobile subscriber base, followed by no use of internet and being
a cost effective communication channel. Some restraint factors include lack of
infrastructure, lack of effective security toolsand government regulatory. In
addition, some of the new opportunities include leverage of smart technology
and enterprise business strategy. The global A2P messaging market is expected
to drive A2P messaging owing to augment in number of mobile users, growth of
A2P messaging services in mobile payment, mobile banking, and mobile health
sector. During 2016-2022, the global A2P SMS market is expectedto grow at a
CAGR of 5.7% owing to increase in population & mobile phone subscriber
base.
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
