Exploring Trends and Opportunities in the Global Dog Food Market: Ken Research

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What Is The Size Of Global Dog Food Industry?

Global Dog Food market is growing at a double digit CAGR in 2017-2022 and is expected to reach USD ~ Bn by 2028. The Global Dog Food Market is largely driven by rising disposable income in developing economies, increasing availability of organic products in a variety of flavors and the inclusion of essential ingredients such as probiotics and antioxidants are factors that are likely to induce a positive impact on the global market growth.

Global Dog Food Market is at a growing stage. It is a fragmented market with the presence of many dog food companies. The market has seen emergence of abundant players in the past 5 years and the industry will further boost owing to the needs and wants of consumers for a more customized pet food platform.

Few major global dog food players are Colgate Palmolive (Hill's Pet Nutrition), General Mills, Mars Incorporated (Virginia, U.S.), Nestle S.A. (Vevey, Switzerland), The J.M. Smucker Company (Ohio, U.S.), Diamond Pet Foods etc. The highest growth is expected from the majorly North American region. The high growth rate can be attributed to many middle-income groups in developing countries like India, a preferred market for companies. An increase in awareness and lifestyle changes is the fundamental driver of Pet market growth. Customers are more likely to remain loyal when their needs are customized.

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Global Dog Food Market By Food Type

The Global Dog food market is segmented by food Type. Dry food was the most dominant in 2022.

Global Dog Food Market By Sales Channel

The Global Dog food market is segmented by Sales channel. Supermarkets & Hypermarkets was the most preferred form of channel in 2022 in Global dog food market.

Global Dog Food Market By Region

The Global Dog food market is segmented by Region into North America, Europe, Asia Pacific, Middle East & Africa and South America. Asia Pacific held the major market share in Global Dog food market in 2022.

Competition Scenario In Global Dog Food Market

In Global Dog Food Market, there are several players operating in the market, and top players account for a substantial share in the market in terms of revenue. Global Dog food market is highly fragmented without dominant players. Few players are Mars Inc., Nestle Purina, Colgate Palmolive (Hill's Pet Nutrition), General Mills, The JM Smucker Company which have more customers than others. The global dog food market is highly competitive, with multinational companies, regional manufacturers, and niche players vying for market share. Innovation, premium offerings, and targeted marketing campaigns are key strategies to stay ahead. E-commerce platforms also play a significant role in the competition, allowing brands to reach a global audience. As pet ownership rises and consumer preferences evolve, the competition is expected to remain fierce, driving further market expansion.

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What is the Expected Future Outlook for the Overall Global Dog food Market?

The Global Dog food market was valued at USD ~ billion in 2022 and is anticipated to exceed USD ~ billion 2028, witnessing a robust CAGR during the forecast period 2022-2028. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Global Dog food market is driven by demand for rising disposable income in developing economies, increasing availability of organic products in a variety of flavors and the inclusion of essential ingredients such as probiotics and antioxidants are factors that are likely to induce a positive impact on the global market growth. The government has set forth ambitious strategies to leverage digital technologies extensively in enhancing its services, processes, and decision-making capabilities, as well as facilitating efficient data sharing with the public. Similarly, in response to the increasing demand for sustainable and eco-friendly pet food packaging solutions, dog food companies have been introducing novel and innovative products into the market.

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The concept of sustainable packaging is proving to be a highly beneficial investment and a responsible choice for the environment when it comes to dog food. With growing concerns about the safe handling and recycling of pet food packaging materials, there is a push for new policies and legislation that require businesses to take responsibility for recovering and recycling their dog food packaging. AI and cognitive learning technologies have started to play a decisive role and are poised to be game-changers in several avenues.

During the forecast period of 2022-2027, it is anticipated that the global dog food market will grow at a massive CAGR by 2027. Growing concerns surrounding pet obesity and excessive sugar intake are prompting various governments to adopt plain packaging strategies for dog food products. By implementing plain packaging regulations, authorities aim to raise awareness about healthy pet nutrition and encourage responsible choices among dog owners.

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Global Dog Food Market Outlook to 2028

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Pet care industry grows after pandemic; attracts FMCG companies: Ken Research

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Story Outline

Increased pet adoption after the pandemic is driving the Indian pet care industry to touch Rs 10,000 crore by 2025. There is a growing trend towards premium dog food products in the global market. Pet owners are increasingly willing to invest in higher-priced dog food options that offer specific health benefits, natural ingredients, and tailored formulations to meet the unique dietary needs of their dogs.

1. Purina, as a global pet food company, has achieved significant accomplishments in the pet category.

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Furthermore, Purina's focus on customer satisfaction and engagement plays a crucial role in fostering loyalty. The brand actively interacts with pet owners through various channels, providing educational resources, offering personalized advice, and engaging in community initiatives. These efforts help build lasting relationships with customers and reinforce their loyalty to the brand.

Purina boasts an impressive customer base, with 56 million households purchasing their products. This signifies the brand's widespread popularity and trust among pet owners. Purina has also emerged as the top player in the e-commerce sector within the pet category. This accomplishment demonstrates their ability to adapt to changing consumer preferences and effectively tap into the online marketplace, catering to the needs of pet owners who prefer to shop online.

Purina has experienced remarkable growth, achieving a 15% growth rate in the previous year. This growth can be attributed to various factors, including successful pricing strategies as well as increased sales volume. Purina's ability to drive growth highlights their strong brand portfolio and their ability to capture a larger market share. Purina's success in accelerating growth can be attributed to its robust brand portfolio. The company offers a diverse range of pet food products tailored to different pet species, life stages, and specific dietary requirements. These strong brands have resonated with pet owners, driving both sales and customer loyalty.

2. Mars Petcare bullish on India; focusing on expanding portfolio across price points

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Mars Petcare, a global pet nutrition company, is highly optimistic about the Indian market and aims to accelerate its growth in the country through resourcing, building capabilities, and expanding operations. India is considered one of the fastest-growing pet food markets worldwide, driven by factors such as increased pet adoption, rising awareness of proper pet nutrition, and favorable market conditions.

Mars Inc's global CEO, Poul Weihrauch, expressed a strong belief in India's potential for petcare and emphasized the company's focus on further boosting growth in the Indian market. Mars Petcare aims to cater to different consumer segments in the dog and cat food categories and has experienced higher growth in the cat food business over the past few years, despite starting from a smaller base.

The company has a diverse portfolio of pet food products, ranging from economical, entry-level options to premium, luxury products. Ensuring the right price pack architecture is a key focus for Mars Petcare to provide consumers with suitable choices. Bonus: Mars Petcare has invested INR 500 crore in expanding its pet food factory in Telangana, which will support increased manufacturing capacity and allow the company to offer products across various price points, thus expanding its distribution footprint in the country.

The future of the global dog food market appears promising. With a growing emphasis on pet health and wellness, the demand for high-quality, nutritious dog food is expected to increase steadily. Market players are likely to focus on innovative formulations and sustainable sourcing to meet consumer preferences. As the bond between humans and their furry companions strengthens, the dog food market is poised to witness sustained growth and evolution in the coming years.

Global Dog Food Market Set to Surge, Eyeing USD 70 Bn by 2027: Ken Research

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Story Outline

• Growing Demand for Premium and Specialized Products: Pet owners are increasingly seeking high-quality, tailored dog food options that address specific dietary needs and breed requirements, driven by a focus on pet health and nutrition.
• Rise of Online Sales Channels: Online platforms have witnessed a surge in popularity, providing a convenient and accessible way for pet owners to purchase a wide range of dog food products, offering competitive pricing and doorstep delivery.
• Emerging Markets Offer Opportunities: Rapidly growing markets in Asia-Pacific, Latin America, and the Middle East present significant growth opportunities for dog food manufacturers, fueled by urbanization, increasing disposable income, and changing lifestyles in these regions.

1. What are the underlying reasons behind the growing trend of pet humanization?

As per the Pet Food Manufacturer's Association (PFMA), in 2021, 3.2 million households in the United Kingdom acquired a pet since the COVID-19 pandemic. Largely driven by Gen Z and Millennials, twothirds (60%) of new owners are aged 16-34, and 55% of new dog owners have children at home. Most UK homes have a pandemic dog, with 38% admitting that it is just like having a new baby, which suggests the extent of pet humanization in the country. This is massively increasing the growth of the market studied. The Brazilian dog food market has 150,000 retail establishments nationwide. More than 90,000 outlets sell dog food products. Of those total dog products retail establishments, specialty stores include 32,000, 80% of which are independent pet shops.

Global Raw Dog Food Industry Challenges

2. How growing trend of e-commerce is impacting the Dog food industry

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Globally, dog food has become one of the fastest growing categories online, next to infant and baby nutrition. Pet e-shops have strong potential for growth and may emerge as the second large distribution channel after physical retail stores. By developing functional, superfood-packed, better-for-you label dog foods and treats that offer more balanced options, Walmart debuted new dog food brands through online sales, redefining canine nutrition.

According to a study conducted by the American Pet Products Association in November 2021 (APPA), even if the pandemic were to cease hypothetically, 22% of pet owners intend to keep ordering goods online and having dog food, treats, and other items delivered to their homes.

3. The demand for high-quality dog food is on the rise.

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Natural products are gaining widespread popularity in China, increasing health awareness among people. Improved knowledge sharing across various social media platforms related to the potential toxicity of synthetic chemicals and other harmful materials also encourages sales of natural dog food. In addition to a desire to decrease their dogs’ carbon paw prints, pet parents are opting to purchase natural products to maintain or improve the health and well-being of their beloved companion animals. Even after being processed under high pressure to remove germs, raw pet meals must be refrigerated to retain palatability. Consumers must be cautious when handling the products to prevent spreading raw meat on surfaces and perhaps creating a breeding environment for disease-causing bacteria. By enhancing the meat’s shelf stability and handling ease, freeze-dried dog foods assist avoids these difficulties.

The global dog food market has experienced significant growth and transformation in recent years. The market has been driven by various factors such as the rising pet ownership rates, increasing awareness about pet health and nutrition, and the growing demand for premium and specialized dog food products. key trends such as personalized nutrition, functional ingredients, and sustainable packaging are expected to shape its future trajectory. Manufacturers are focusing on developing innovative and customized products that cater to specific breed requirements, life stages, and dietary preferences of dogs. Moreover, sustainability and environmental considerations are gaining prominence, leading to the a