Global
Car Rental Industry has across
effectively flourished in the present duration due to the positive growth in
the tourism. In the many regions, the cars were rented both for the business
and leisure determination and for short and long term demands. The poor
transportation facilities in the underdeveloped regions and lower investment by
the government for road and railway construction have moved the interests of
the consumers towards the rental cars. The robust augment in the Smartphone
users coupled with the predisposing internet penetration concluded in the great
acceptance of the car rental services. Easy of booking, real-time location
observing, on-site pick-up, economical tariffs and overall protection boomed up
the customer confidence in the cab aggregator corporations which in the coming
years became very prevalent amongst the masses.
Whereas, in Romania, the major growth
drivers of Car
Rental Market include sturdy penetration of internet, augmented
requirement from domestic and foreign tourists and tie-ups with airline
corporations. However, based on the trips, in the terms of transaction value,
the business consumers registered the Global
Car Rental Market during the recent past years which dominated for the
handsome value of the transaction value during the review period. Business
clients are frequently frequent travelers hence; the car rental corporates
suggest them relevant discounts. Also, the distance voyaged by the business
clients are reasonably lesser and incomplete within the city. The corporates
majorly tie-up with car rental corporates or hire cars for long term to offer
pick up and drop services to their employees.
Additionally, the South Africa Car
Rental and leasing market was largely registered by foreign corporates
operating in the country involving Avis, Hertz, Budget and Europcar. Car rental
and leasing market in South Africa was influenced by the business car rental
owing to the consistent bookings from corporate customers to appear events such
as exhibitions, conferences, workshops and meetings. Industry players also
generate the strategic conglomerates with each other to boost sales.
Not only has this, the South Africa
Cab Aggregator market is exceedingly concentrated with the existence of two big
players constituting mainstream of the market. Uber was the market frontrunner
followed by Taxify. The foremost players are challenging in the market based on
the price, commission charged, comfort of availability, waiting time for
consumers, training of drivers, value added services obtainable, app design and
user interface and promotional activities and suggests.
The enormous drop in the growth rate
is projected as even though the online cabs have been enlarging at a marvelous
rate till now, they are predicted to reach a saturation point in the coming
years. Their growth will also be limited by the lower paying volume of most of
the people in the region. In the long run, it is predicted that market will be
principally registered by two or three players only. The number of rides is predicted
to account constant growth as corporates enlarge their existence to more
cities. The online cab aggregator corporates may also produce the perception of
share rides in the region, which is previously functional in more developed
markets across the world. Therefore, in the coming years, it is anticipated
that the market of car rental will increase around the globe more significantly
over the coming years.
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Ankur Gupta, Head Marketing &
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+91-9015378249