With the effective development in the economy, the
populace is become more health conscious which lead the growth of non-alcoholic
beverages market more significantly across the globe. Moreover, the functional
beverages assist in improving various body functionalities such as the immune
system, digestive health, heart rate and weight management owing to the
existence of vitamins, amino acids, minerals, antioxidants, bacteria and herbs.
Hence, the health attributes of functional beverages are anticipated to drive
the growth of this market in the coming years. The health attributes associated
with the functional beverages, latest product improvement, mounting growth in
the organized retail segment, growing demand for the functional products among
the ageing populace and drivers impact analysis are the major key drivers of
this market which fueling the market growth more significantly in the recent
trend with the near future. Whereas, the key players of this market for
acquiring the huge market share, utilizing the opportunities such as
manufactures focus towards product differentiation, shifting trend towards
health and wellness and growing demand for clean-label and natural ingredients
in functional beverages.
Besides the opportunities and growth drivers, the market
is having some restraints which hinder the growth of this market likewise the
high calorie content in functional beverages, stringent government regulations
and guidelines. According to the report analysis, ‘Global Functional Beverages Market Research
Report - Forecast to 2023’ states that some of the major companies
which are currently functioning in this market for attaining the huge market
share across the globe more actively by abolishing the restraints of the market
includes PepsiCo Inc. (US), the Coca-Cola Company (US), Nestle SA
(Switzerland), Danone (France), Kraft Heinz Company (US), Fonterra Co-operative
Group Ltd (New Zealand), Mondelez International Inc. (US), Monster Beverage
Corporation (US), Campbell Soup Co. (US), and Hain Celestial Group (US).
Moreover, the key players in the market are investing more significantly in the
development of the product and adopting the aggressive marketing strategies and
promotion campaigns to capture a wider consumer base.
On the basis of geography, the market of the
functional beverages is spread across the globe more significantly which
majorly includes North America, Europe, Asia-Pacific, and the rest of the world.
However, the Europe region is anticipated to dominate the functional beverages
market in 2018 across the globe. The European market is anticipated to reach to
USD 74.3 billion by the end of 2023. Consumers are increasingly opting for
health and nutritional drinks over the calorie-heavy soft drinks, which is
leading the growth of the functional beverages market in the country. For
instance, in Europe, the UK and Germany are anticipated to contribute greatly
to the growth of this market. In 2018, the market of North America is
forecasted to account for 29.3% of the market share and is projected to account
a moderate growth rate in the near future.
In the near future, it is expected that the market of
functional beverages will grow more significantly across the globe over the
decades as the market of this has been segmented on the basis of type, into
energy drinks, sports beverages, functional fruit and vegetable juices, dairy
alternative beverages, functional dairy products and
several others.
For more information on the research
report, refer to below link: -
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249