Gluten is a protein, usually found in wheat
products for instance bread, cereals, baked goods, and pasta. It is also
present in barley-based products such as malt, malt vinegar, beer and various
food colorings. Gluten-free diet is essential for individuals with gluten
sensitivity, wheat allergy, gluten ataxia and celiac disease. Gluten-free
product helps improve digestive systems, cholesterol levels, and increases
energy levels. Most of these products are healthy and help in the weight loss
with right combinations & proportions of other foods. A wide range of
gluten-free products including olive oil, vegetables, fruits, eggs, fish, and
various herbs that assist in curing digestive ailments, boosting energy levels,
and reducing cholesterol and fat in the body.
According to study, “Global
Gluten Free Products Market Size study, by Type (Gluten Free Baby Food,
Gluten Free Pasta, Gluten Free Bakery Products, Gluten Free Ready Mills), By
Distribution Channel (Convenience Stores, Hotels & Restaurants, Educational
Institutions, Hospital & Drug Stores, Specialty Services) and Regional
Forecasts 2018-2025” the key companies operating in the global gluten free
products market are Pinnacle Foods Inc., Gruma, General Mills Inc., Kellogg
Company, NQPC, Kellogg’s Company, Mrs. Crimbles, RAISIO Plc., Domino’s Pizza
Inc., Enjoy Life Natural, Dr. Schar AG/SPA, Boulder Brands, Frontier Soups,
Genius Foods, Enjoy Life Natural Brands LLC, Amy’s kitchen Inc., Newburn
Bakehouse (Warburtons Bakery), Quinoa Corp.,
Pamela’s Products, Wholly
Wholesome, Raisio Plc., The Hain Celestial Group Inc., Freedom Foods Group
Limited, Wessanen and Valeo Foods Group Limited, Mondelez International Inc.,
Hero Group AG, H.J. Heinz Company, Kelkin Ltd., Enjoy Life Foods, Alara
Wholefoods Ltd., Sanitarium Health & Wellbeing Company.
Based on type, gluten free products market is
segmented into bakery products, meat alternatives, dairy alternatives, desserts
& ice-creams, condiments, seasonings, spreads, pasta & rice, prepared
foods and others. In Addition, based on distribution channel, market is
segmented into grocery stores, independent natural or health food store, mass
merchandiser, drug stores, club stores and others.
The gluten free products market is driven by
rise in trend for bakery gluten-free product, followed by growth in occurrence
of celiac disease among the population, rise in disposable income and growth in
urbanization, increase in demand from millennial, improvement in lifestyle,
rise in marketing activities and improved distribution channels, growth in
awareness about celiac disease & gluten intolerance. However, misconception
about gluten free diet, lack of awareness and high cost associated with gluten
free products may impact the market. Moreover, growth in investment by manufacturers
in marketing and research & development (R&D) is a key opportunity for
market.
Based on geography, the North-American region
holds major share, followed by European region in gluten free products market
owing to rise in adoption of gluten free diets caused by various health
benefits associated with them, increase in awareness and growth in consumption
of gluten free products in the region. The Asian-pacific region is anticipated
to grow at higher growth due to growth in awareness among consumers toward healthy
food products and increase in number of patients suffering from celiac diseases
and lactose intolerance over the forecast period. It is predicted that future
of the market will be bright on account of rise in investment by small &
midsized food product manufacturing organization during the forecast period.
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