Hologram
labels are flat adhesive which gives the graphic effect of comprising a 3D
image. These are often used for security purposes. Hologram stickers are observing high demand over manufacturing and
beverage industry. These industries extensively use security labels on bottles for
enhancing brand setting and appealing demand. In addition, manufacturers use
security labels to safeguard merchandise from diversion, tampering, and copying.
It not only safeguards the goods but also brand image and revenue of the
company. Moreover, the company can keep the best of track throughout the supply
chain of product.
Hologram stickers are used to provide reliable
protection to merchandise. While delivering the boxes the unpacked, merchandise
enclose the suitable accession security labels, which protect the item against
accidental, unlawful, or malicious modification, destruction or disclosure, and
theft.
According
to study, “Global Hologram
Stickers Market Status (2015-2019) and Forecast (2020-2024) by Region, Product
Type & End-Use” the key companies operating in the global hologram
stickers market are Novavision Group, K Laser Technology, 3M Company, Kumbhat
Holograms, Holoflex Limited, HGTECH, Integraf, Vacmet, Hira Holovision, API
Group, Hlhologram, NanoMatriX. The companies in the market function in a competitive
industry, based on improvement in their current contributions and development
of new products. This factor together along with rise in government regulations
may overcome the counter feits and thefts have provided growth occasions in the
security labels market.
Based
on type, hologram stickers market is segmented into custom hologram stickers,
rectangular hologram stickers, octagon hologram sticker and others. Based on
product type, market is segmented into branding, information and
identification. In addition, based on application, market is segmented into
packaging, consumer goods, pharmaceutical, security and others.
The
hologram stickers market is driven
by rise in demand from food & beverage and retail industry, followed by rapid
growth in the e-commerce industry, rise in awareness for the authenticity of
information among people, growth in economy, increase in population &
change in lifestyle of people and rise in demand from healthcare,
pharmaceutical and electronics products. However, lack of any constant standard
may impact the market. Moreover, growth in awareness regarding the authenticity
of the product details and rise in protection from false information are key opportunities
for market.
Based
on geography, the Asian-Pacific region dominates the hologram stickers market
owing to increase in gross domestic product (GDP), rise in disposable income, and
increase in manufacturing activities such as consumer good and growth in demand
from retail industry in the region. Whereas, the North-American and European
regions are estimated to witness higher growth rate due to growth in the
pharmaceutical industry, rise in demand for remote authentication of products and
increase in the demand for packaged foods & beverages, including frozen
meals, ready-to-eat meals, and snack foods over the forecast period. In
upcoming years, it is estimated that future of the market will be bright as a
result of rise in concern about drug counterfeit & safety, increase in industrial
base and high growth in retail sector during the forecast period.
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