In Qatar, the Catering
Services Market has been effectively fueled by the infrastructure
enlargement which has led to escalation in construction activities which in
turn demand the catering services for labor camps. The government has
apportioned substantial investment for the infrastructure, transport, hotels
and stadia as it formulates to horde the 2022 FIFA World Cup. The Qatar saw
more than 12 million invitees in 2016 majorly during Eid celebration happenings
and the Qatar Summer Festival. QTA’s collaboration with the Ministry of
Interior and Qatar Airways has promote simplified the visitors’ entry to Qatar.
With the innovations of the Qatar hospitality segment, the catering services
requirement augments in hotels. The Qatar has seen increasing number of health
conscious people considering for light and nutritious food. Owing to the
fluctuating predilections, many catering services have rationalized their
fabrication procedure. The catering services segment has seen increasing
requirement from the high income customers who prefer more exclusive premium
products. This has made the catering corporates to revise their menus to
involve the more variety food items from different cuisines.
The Qatar has 100+ catering service
suppliers as of 2016. The captain players in the industry are Shaqab, Newrest
Gulf Catering, Qatar Aircraft Catering Company and IFS Qatar. This market has
seen an increase in the competition which is being fostered by the growing
requirement and increasing usage of the technology and innovation. Since the
chief clients hire on predetermined basis, these players contend to attribute
the contracts for longer duration to warrant the regular orders and
intensification profits. They proposal dissimilar menus and customization
services couturier for dissimilar end users.
Furthermore, they pamper in
innumerable marketing happenings to build their brand equity and reliability.
Some of the activities involve email marketing made to order for detailed
customs, brochures, pamphlets and fliers disseminated at corporate offices,
schools and hospitals and consolidating tastings and open houses.
Additionally, based on the region,
it is predicted that the Asia-Pacific will conquer for more market share in
following years, particularly in China, also fast increasing India and
Southeast Asia regions. North America, specifically The United States, will
still play an imperative role which cannot be disregarded. Any changes from
United States might affect the improvement trend of Restaurant Catering
Software.
Additionally, the market is at a
mid growth stage with an unremitting anticipation of countersigning significant
growth in the current future. Developments in caterers' service portfolio to
encounter the fluctuating predilections of numerous sectors across all foremost
and minor provinces of Thailand have led to an upwelling in the revenues of the
overall catering industry. Offering food services to the increasing numbers of
students in several educational institutions around the Thailand supported the
growth of market players.
Although, the large players in the
global catering market are effectively implementing the strategies for
enlarging the business premises while attributing the small enterprises,
identifying and studying the policies of the government and determining the
strategies of the competitors. Therefore, in the coming years, it is
anticipated that the market of global catering market will increase around the
globe more enormously over the coming decades.
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Ankur Gupta, Head Marketing &
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