The
media market consists of sales of television and radio programs, motion
pictures, digital content, and commercials along with video and audio
recordings, games and publications by organisations producing and distributing
television and radio programs, motion pictures, and commercials along with
video and audio recordings, games and publications.
According
to the report “Media global
market report 2019” Some of the key companies
operating in the market are Google, Walt Disney, Time Warner Inc., Facebook,
Comcast Corporation.
This
rapid digital shift largely is being driven by the growing amount of the
associated consumers, further the expansion of mobile services, and much
increased mobile broadband services adoption have led to development of the global
content inter mediation and integration over social-networking platforms. These
platforms have led to development of personal and professional, providing
videos, music, and news from outside. The new user engagement techniques
coupled with rise in digital advertising and broadband are further fuelling the
growth of market. This pattern reflects the underlying transition of the market
from traditional to digital media content driven. Traditional methods are
continuing to transform their business models, implementing strategies leading
to minimizing the churn.
Rise
in liking towards the integrating videos and animations, along with unified
communications & collaborations collections in enterprise content delivery
medium further poising the market growth. Development of high-speed
communication infrastructure has further led to creation of the advanced video
platforms to implement of unified communication systems. The companies are now using the
enterprise based streaming solutions enabling them to create a cost-effective
and flexible working environment, thus reducing the overall capital expenditure
and associated travel expenses for conducting face-to-face meetings.
Video
conferencing and immersive telepresence are some of the advanced technologies
gaining the prominence in the recent times and are further being deployed over
by various organizations. Most companies are now progressively using the
enterprise based streaming solutions leading to enhance the interaction and
collaborating among the geographically distributed teams, strategic business
units, and customers. The solutions have enabled to effectively communicating
geographically dispersed employees and customers.
The
North American held largest share accounting for one third of total market in
2018. Asia Pacific was the second largest region in the global media market.
Africa was the smallest region accounting for below 5% of the market.The
deployment of advanced faster communication technology such as 4G and 5G
wireless communication networks and high-speed broadband connectivity has
subsequently resulted in development and deployment of advanced streaming
solutions and services leading to raise media market over the forecast. Moreover,
the companies are further using the social networking platforms such as YouTube
in order to gain market visibility and introducing and promoting products and
services.
The
print media industry is presently witnessing transformations with the advent of
new technologies. The new technologies further led to providing multitude of
new platforms for disseminating news content in the ever exciting and
innovative ways. The publishers of newspapers and news media have changed
distribution approach by introduction of the digital offers and services that
caters the needs of the consumers.
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Ankur Gupta, Head Marketing & Communications
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