Augmented reality or AR is an
innovative technology that displays an upgraded perception of present reality
which is increasingly picking up acceptance over enterprises. Mobile augmented
reality uses AR technology to increase the interactive experience of a
real-world environment. In this technology the virtual and real elements are
combined and have precise alignment of virtual objects in the world. The
tremendous growth in mobile technology includes computational resources,
sensors, built-in cameras, and mobile cloud computing that enables the use of
augmented reality in mobile devices. Mobile augmented reality integrates the
digital information with the real environments therefore the users are able to
experience an environment which is surrounded by objects that exist in a virtual
environment.
According to study, “Global
Mobile Augmented Reality Market Size study, by Component (Hardware
Component and Software Component), by Application (Smartphones, Tablets,
Personal Digital Assistants (PDAs)/Handheld Game Consoles, Smart Glasses and
Wearables) by Vertical (Consumer Vertical, Aerospace & Defense, Medical,
Commercial and Industrial) and Regional Forecasts 2018-2025” the key companies
operating in the global mobile augmented reality market are Infinity Augmented
Reality Inc., Blippar.Com Ltd., Google Inc., Catchoom Technologies, Qualcomm
Technologies Inc., Metaio GmbH, Microsoft Corporation, Atheer Inc., Samsung
Electronics Co. Ltd., HP Reveal, Aurasma, Wikitude GmbH, Daqri LLC.
Based on implementation, mobile
augmented reality market is segmented into market-based augmented reality and
marker-less augmented reality. Based on component, market is segmented into
software components and hardware components. Hardware components include
sensor, display, 3D camera and semiconductor component. Sensors include
gyroscope, proximity sensors, Global Positioning System (GPS), accelerometer
and magnetometer. Semiconductor components include integrated circuit and
controller or processor. Based on application, market is segmented into
Personal Digital Assistants (PDAs)/handheld game consoles, smartphones, smart
glasses & wearables and tablets. In addition, based in vertical, market is
segmented into commercial, aerospace & defense, consumer vertical, medical,
industrial and others. Commercial segment includes e-learning, tourism &
sightseeing and e-commerce & marketing. Consumer vertical includes sports
& entertainment and gaming. Furthermore, industrial segment includes
architecture & building design (BIM), automotive, enterprise solutions and
geospatial mining.
The mobile augmented reality market
is driven by growth in demand for smartphones & tablets, followed by
decline in prices of hardware components, increase in demand for AR apps in the
e-commerce sector, growth in widespread interest for the mobile gaming for
instance Pokemon GO, ARrrrrgh, Ingress, and many other role playing games and
rise in interest of large tech companies in AR. However, low adoption rate due
to privacy issues & complexities in the design and limited user interface affecting
the navigation performance of AR applications may impact the market. Moreover,
growth in adoption of 3D cameras for 3D generation models of real objects, rise
in investments in the research & development (R&D) activities and
growth in next generation of devices are key opportunities for market.
Based on geography, the
Asian-Pacific dominates the mobile augmented reality market owing to rise in
urbanization, high demand for tablets & smartphones and growth in economic
developments in the region. The North-American and European regions are
predicted to exhibit higher growth rate due to rise in scope of applications of
augmented reality and growth in investment in the production of smart devices
over the forecast period. In upcoming years, it is estimated that the market
will be reached at fast speed as a result of rise in sales of wearable &
hands-free devices, presence of numerous PC game development companies and
increase in disposable incomes during the forecast period.
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