Nail polish is a varnish used to
decorate the nails of the fingers or toes, also called “nail lacquer” and “nail
varnish”. It is mainly composed of 70%-80% of volatile solvent, small amounts
of solvent oil, about 15% of nitrocellulose, titanium dioxide, camphor, and
oil-soluble pigments. It is used for the protection of nail plates. It is
commonly available in multiple colors.
According
to study, “World Nail Polish Market
Research Report 2024(covering USA, EU, China, South East Asia, Japan and etc)” the key companies
operating in the world nail polish market are Loreal Paris, Cosmetic
Industries, The Face Shop Co., Ltd., Skinfood, LVMH, Creative Nail Design, Inc.
(CND), Revlon Inc., Za-cosmetics, Sally Hansen, Bobby Brown Professional
Cosmetics Inc., Missha, UNT, Chanel, M.A.C. Cosmetics, Maybelline,
Butter LONDON LLC, Dior, Anna Sui, ORLY International, Inc., OPI,
Ming Shi, Miha, Essie Cosmetics, Ltd.,, Odontorium
Product Inc., Fiabila Cosmetics Co., Ltd., NARS Cosmetics, China Glaze,
The Estee Lauder Companies, Inc., Cosmetic Industries, Inc., RGB Cosmetics,
Sally Hansen, Inc., Vogue Cosmetics, Coty Inc., Procter & Gamble Co. Key
Manufacturers are facing intense competition and often use price or quality
characteristics to position their brands. In order to maintain their position
in the market, companies are also offering free shipping & discounts on
nail polish products to customers.
Based
on product type, nail polish market
is segmented into gel and liquid (base coat & top coat). Liquid polish
holds major share in market owing to easy application & availability of a
wide range of colors. Gel polish segment is expected to witness higher growth
rate due to its ability to provide a long lasting glossy finish during the forecast
period. Based on distribution channel, market is segmented into offline
distribution channel and online distribution channel. Offline distribution
channel segment is further sub-segmented into independent retailers, large
retail store formats, and specialty stores. Based on application, market is
segmented into nail art, nail care and others. In addition, based on end-use,
market is segmented into nail salons or nail bars, individuals, and other
beauty parlors.
The
nail polish market is driven by rise
in innovation & advancements in nail polish industry, followed by increase
in awareness about grooming among women, growth in color cosmetics demand,
change in lifestyle & rise in consumer disposable income, increase in acceptance
of nail care fashion trends, rise in availability of
non-toxic solutions, increase in brand consciousness, endorsement for nail
polish by celebrities, growth in purchases by the teenage population and
increase in working women population. However, stringent government regulations
and health concerns about the harmful chemicals may impact the
market. Moreover, rise in penetration of e-commerce businesses for new product
development and increase in demand for organic & natural nail polish are
key opportunities for market.
Based
on geography, the China and Japan countries hold major share, followed by USA
and EU in nail polish market owing to rise in number of
spas & salons in countries. The USA country is expected to witness higher
growth rate due to introduction of unique finishes for instance glitter,
sequins, magnetic, and metallic over the forecast period. It is anticipated
that future of the market will be bright on account of growth in number of
mobile-based apps of fashion trends during the forecast period.
For
more information on the research report, refer to below link:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
