The report titled “Global
Personal Hygiene”, provides a comprehensive analysis of global personal hygiene, various personal hygiene products, trends in personal
hygiene market, geography, leading players, availability of personal hygiene products
and future of global personal
hygiene market.
Industry Overview: Global population are interested in personal hygiene so as to protect
their health and keep their life healthy. Personal hygiene is a behaviour that is
practised in daily life to protect health, body, hair, mouth and teeth which
need to be cleaned regularly. The clothes worn are washed frequently to avoid
any sort of infections and diseases. Personal hygiene is directly connected to health.
To maintaining good health of a human body, it is necessary to check the food consumed,
maintain clean body, physical exercises and safe sexual relationship which are
a part of personal hygiene. Various diseases are developed due to lack of
cleanliness. Inefficient personal hygiene leads to the development of parasites,
worms, scabies, sores, tooth decay, diarrhoea and dysentery. There are various benefits of personal
hygiene such as germs are removed from body, removes bad smell of body,
personal relaxation, decrease in muscular tension, increases skin health, better
appearance and more self confidence.
Various
Products in Personal Hygiene Market: Global
personal hygiene market is gaining significant due to rising concerns over
health, grooming, and beauty among consumers’. Few commonly available personal
hygiene products are deodorants and antiperspirants, bath products, shower
products, and soap. The anti-perspirants segment consists of antiperspirants
and deodorants in the form of spray, stick, roll-on, cream, gel, and solid
formats. The bath and shower products consists of bubble-bath washing gel, bath
time washing gels, lotions, non-liquid products such as bath bombs, beads, and
salts. Soap segment consists of bar soaps and liquid soaps.
Trends in Global personal Hygiene Market: The rising
consumer disposable income along with the consumer’s willingness to spend on
personal care is one of the key factors driving the sales of personal hygiene
products. It was observed that there is an increasing competitiveness among the
leading players and product innovation that is fuelling the growth in this
market. Premiumisation is also a major cause for the growth of the personal
hygiene market in the emerging economies.
Global consumers are attracted towards the best available products in
the markets, which is boosting the overall revenue generation of the personal
hygiene market.
Global personal hygiene market is geographically spread across North
America, Europe, Asia Pacific, and Rest of the World. North America and Europe
account for a larger share in the personal hygiene market with the presence of large
number of players. The major contributors in the global personal hygiene market
are the emerging economies such as Brazil, India, and China in the APAC region
and ROW. This trend is due to the ever-growing population, increase in
consumer’s disposable income, improving literacy rates and rising awareness
about the importance of maintaining personal hygiene which are stimulating the
growth of the personal hygiene market.
Leading
Players in Global Personal Hygiene Market: Large and
international players dominate the global personal hygiene market and have limited
the entry of new players. Almost all the
prominent players aim to differentiate their products by continuous innovation,
research and development of new products. Therefore, there is a stiff
competition among the global personal hygiene market leading players. Few prominent
players in the market are Unilever, Johnson & Johnson, Carrefour, Reckitt
Benckiser Group, Auchan, Safeway, Publix, Godrej Industries
Ltd., Costco, Helen of Troy Ltd., Proctor & Gamble
Company, Kroger, and Colgate-Palmolive Company.
Availability
of Personal Hygiene Products: The distribution channels in
global personal hygiene market are specialty stores, hypermarkets and
supermarkets, and department stores. The sale of personal hygiene products
through physical stores is higher compared to the online stores. However, high
penetration of the internet in developing countries has boosted the growth of
sales in personal hygiene products through e-retailing. This will have a
positive impact on the growth of the personal hygiene products market in the
offline distribution channel.
Future of
Global Personal Hygiene market: Globally, the well-being of the
population is necessary for the development of a country. Almost all the governments
and large organizations worldwide are taking initiatives to promote awareness
regarding the importance of maintaining personal hygiene. These initiatives will
help in the growth of the personal hygiene products market over the next few
years.
Key topics
covered in this report:
Global Personal Hygiene Market
Global Personal Hygiene Industry
Research
Global Personal Hygiene Market Forecast
Global Personal Hygiene Market Revenue
Global Personal Hygiene Market Demand
Global Personal Hygiene Market Drivers
Global Personal Hygiene Market
Competition
North America Personal Hygiene Market
Revenue
Europe Personal Hygiene Market
Asia Personal Hygiene Market
Middle East Personal Hygiene Market
Deodorants Share in Personal Hygiene
Market
Global Personal Care Products Market
Global Female hygiene Products
Market
Global Male hygiene Products Market
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