Purple foods have a high concentration of anthocyanins. Purple grapes, figs, passion fruit, raisins, plums, and dried plums are all mutual purple fruits. Purple foods involve berries including blackberries, blueberries, elderberries, cranberries, chokeberries, and bilberries. The purple food assistances in the prevention of diseases such as cancer, ageing, obesity, and inflammation. Anthocyanins can defend the heart muscle and blood vessels from oxidative impairment, delay the ageing of the brain by two and a half years, and encourage eye health.
According to the report analysis, ‘Global Purple Foods Market: Segmented by Type (Fruits, Grains, Legumes, Vegetables and Other); By Distribution Channel (Convenience stores, Hypermarkets & supermarkets, E-commerce platforms and Other); and Region – Global Analysis of Market Size, Share & Trends for 2019–2020 and Forecasts to 2030’ states that the market growth is projected due to growing mergers and acquisitions across several sectors which will create a worldwide requirement for Purple Foods. The growth of online stores is also influencing the selling of high-end products. Market shifts toward healthier foods, population growth, improved cold chain logistics, implementation of automation systems and goods, and other aspects are propelling the global purple food industry.
Surging requirement of Purple Foods from several end-user industries is the foremost factor underwriting in the market growth. Purple foods include berries involving blackberries, blueberries, elderberries, cranberries, chokeberries, and bilberries which aids in the prevention of diseases such as cancer, ageing, obesity, and inflammation. Anthocyanins can defend the heart muscle and blood vessels from oxidative damage, delay the ageing of the brain by two and a half years, and promote eye health.
The global purple food industry is commonly propelled by the customers’ transition to healthy food, enhanced cold chain logistics, population enlargement, implementation of automation systems and products and many more. In addition, the foremost synthetic food colouring regulations imposed by governing bodies direct the attention of the food producers to the natural solutions likewise purple foods that comprise anthocyanin, a natural food colouring.
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In the recent years, individual is more concerned about their health, which augments the requirement for the healthy food in the market. Most food processing companies’ usage food additives to bring their products up to the mark of the industry. To meet the requirement of health-conscious consumers, food producers have preferred the natural dyes that are propelling the purple food market owing to they comprise anthocyanins that deliver health benefits.
Global Purple Foods market is segmented based on regional analysis into five major regions. These involve North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Global Purple Foods in APAC controlled the largest market share in the year 2020. The growing adoption of Western culture in the area, growing disposable income, and the on-the-go snacking trend among the urban population owing to busy lifestyles are all factors propelling the APAC region's development. Throughout the time span under review, Asia-Pacific is projected to be the fastest-increasing regional segment.
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