Global Market Research Reports : Ken Research: Global Rafting equipment market

Thursday, May 17, 2018

Global Rafting Equipment Market is driven by Increasing Marketing Initiatives by Tourism Boards & Rafting Camps and Increasing Rafting Championships: Ken Research

Rising interest in the rafting sport by recreational tourists and sports enthusiasts worldwide and rise in marketing initiatives taken by various entities in the value chain especially rafting camps & tourism boards across the globe have been regarded as the key drivers of growth in the global market during the year 2012-2017

The report titled “Global Rafting Equipment Market Outlook to 2022 - by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others)” by Ken Research suggests that owing to the sustained efforts of rafting equipment manufacturers and rising popularity of rafting as a recreational and professional activity in different regions which would continue to surge growth in the market.

During the review period (2012-2017), Global rafting equipment market displayed a stable and steady growth. This growth has been supported by factors such as growing awareness of a healthy lifestyle, rising popularity of rafting, growing interest of people in soft adventure sports and others. During this period, the market witnessed an increased emphasis on water sports activities by various government authorities. In an attempt to generate higher revenue from the tourism industry, various tourism boards of countries especially US, France, Germany have been putting great efforts to promote rafting and other similar water sports activities. Moreover, improved promotional campaigns were being run by government and private tour operators in various countries. These include marketing initiative such as discounted vacation packages with rafting activities, banner promotions, private rafting activity organizers associating with leading hotels and camps so as to increase consumer demand. Changing lifestyles, with increase in the number of people taking up some form of recreational sporting activity to maintain physique along with an increase in recreational expenditure, have helped in increasing the popularity of rafting.

In Americas, the number of participants indulging in rafting sports activities was around 3.7 million in 2012. This number increased to 3.8 million in 2014 showcasing growth at a CAGR of 1.3%. Increased participation of females has also provided thrust to the market. The female to male participation ratio was approximately 45:55.

Increased participation in the sports championships has led to a rise in the number of water sports tournaments worldwide, further fueling growth in the market. For instance, United States Rafting Association Championships divides the country into three regions namely, Western, Central and Eastern. Similarly, the Chenab Challenge - River Rafting Championship 2016 took place in India in March 2015. These factors have together surged market growth in the overall global industry.

Key Topics Covered in the Report

Rafting equipment Sector Future

Global Rafting equipment market

Rafting equipment market Trends

America Rafting equipment market

Rafting accessories market

Lifespan of Rafting equipment

Inflatable Rafting Boats market

Water sports equipment market

For more information on the research report, refer to below link:

https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-rafting-equipment-market/149103-95.html

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Ken Research

Ankur Gupta, Head Marketing & Communications

sales@kenresearch.com

+91-9015378249

Thursday, May 3, 2018

Global Rafting Equipment is Expected to Reach USD 515 Million by 2022: Ken Research

Global rafting market by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others) and by Equipment Price. The report extensively covers competitive landscape of major players including Wing Inflatables, HYSIDE Inflatables, SOTAR, NRS, Maravia and AIRE and analyst recommendation.

Rafting equipments in the price range of USD 1,500 – USD 3,000 are the highest selling products in the market. Rental shops prefer buying rafts which have a higher capacity of at least four people which costs above USD 6,000.

The US has been the market leader in terms of manufacturing and consumption demand of rafting equipments worldwide. Major players operating in the region include Wing Inflatables, SOTAR, Maravia, AIRE and HYSIDE Inflatables.

Supported by the growing popularity of the rafting as sport and rising awareness among people regarding the health benefits associated with rafting, the global rafting equipment market is expected grow at a CAGR of close to 2% during the forecast period 2018E-2022E. The presence of large number of water bodies facilitating whitewaters across the world would be prime sites for rafting activities in future. This includes various popular white water river destinations such as Indus, Kullu Manali, Yamuna, ganga, Tons, kameng, Yoshino River, Nagara River, Shiribetsu River, Himekawa River, Una, KUpa, Cetina, Dobra, Mreznica, Zrmanja and others.

The market is expected to be dominated by the regions including Americas & Europe owing to growing participation rates and health concerns. In the recent years, the region is witnessing an increase in the participation rates of paddle sports include paddling, canoeing, kayaking, rafting and stand-up paddle boarding. The rising interest in recreational activities is expected to drive the market forward. Moreover, major manufacturers usually release new products in their niche markets, which usually comprises of countries such as the US, the UK, Germany and others.

With the passage of time, more people have been opting rafting professionally. This has given rise to increase in the number of rafting championships and tournaments. Americas has been a major hotspot for such events. For instance, the US Whitewater Rafting National Championships is the most important rafting competition in the Americas. The United States Rafting Association (USRA) oversees these championships and works in collaboration with the International Rafting Federation. These championships not only help the US at selecting its international competitive team, but have also helped the country develop proper infrastructure to help the growth of the sport. Hence, these events encourage youngsters to opt for rafting as a profession and would thus, help the market to grow further in the forecast period. Spreading awareness across the regions like Europe and APAC regarding water tourism by the national governments and tourism operators/boards, would lead to an increase in the inbound tourism rates. These inflating tourism rates shall be a major positive influencing factor for growth in the rafting equipment market. Various countries including Japan, India, Australia, China, and South Africa have excellent whitewater sites. With rise in tourism, rental stores supplying rafting equipments and rafting camps would further mushroom. High cost of the inflatable boats is expected to raise the preference for rentals during the forecast period. The rental stores are expected to gain popularity among the people as they offer additional services like professional advice in choosing the rafts for the customers. This may attract the amateur customers who do not frequently engage in rafting.

Analysts at Ken Research in their latest publication “Global Rafting Equipment Market Outlook to 2022 - by Equipments (Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats), by Distribution Channel (Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores & Supermarkets and Others)” has anticipated that owing to the sustained efforts towards better brand & product marketing by rafting equipment manufacturers and rising popularity of rafting as a professional sport in different regions will aid the global rafting equipment market.