SEO is an acronym for Search Engine
Optimization, it a process of optimizing a website over the online search. The SEO primarily focuses on improving a
website’s rankings in the search engines such as Google and BING. Moreover,
there are several types of SEO services which focus on elements such as search
optimization and the online visibility associated to technical SEO, on-page
SEO, off-page SEO, organic SEO, local SEO, voice SEO, search engine marketing
and reputation management. The on-page and off-page SEO focus on services
associated to organic SEO and/or local SEO services. However, the traditional organic SEO focuses
on improving in the rankings within typical search engine results area. The Local SEO focuses on improving the
overall rankings within the “local-pack”, area results increase in local
businesses listings. The local SEO is important tool for businesses that rely
on local or the regional customers. The
organic SEO also helps in finding the local customers. Moreover, it is
important for the businesses over a national and international focus. The
optimized use of search engine marketing focuses on increasing brand awareness
and online visibility. The wide scale use of search engine optimization
services market consists of sales by organizations undertaking the search
engine optimization services and other related activities. SEO market also
includes the sales from the advisory services and ad words management services.
According to study, “Search
Engine Optimization Services Global Market Report 2019” the key
companies operating in the global search engine optimization services market
are Google, Baidu, Ask, Bing, Yahoo. The rise in number new entrants in every
industry led companies to focus on providing new competitive SEM strategies for
promoting their company globally.
Based on type, search engine optimization
services market is segmented into freelancers and agencies. The use of
freelancer’s services is a non-permanent workforce that charge clients based on
man-hours, results, and click based models. The agencies also includes entities
that provide premise and cloud-based deployment SEO services and charging their
clients based on man-hours, results based, and click based models. Based on
organization, market is segmented into large enterprises and small & medium
enterprises (SMEs). In addition, based on end-user industry, market is
segmented into IT services, professional services, hospitality, real estate,
ecommerce, recreation and others.
The significant growth for the search engine
optimization services market is attributed to the ever increasing revenues from
digital advertising. The digital advertising is now moving swiftly overtaking
the tradition mediums of advertising including print, television, radio,
movies, and outdoor advertising. The consumers are viewing to move away from
the traditional networks towards wide scale use of digital alternatives,
advertisers turning to use digital advertising for reaching the desired
demographic segments, this led to drive the demand for SEO services including
improving website visibility to capture web traffic globally.
Based on geography, the North-American region
holds major share in search engine optimization services market owing to rise
in advancements in website analysis tools in the region. Whereas, the European
and Asian-Pacific regions are estimated to witness substantial growth rate due
to growth in relevance of digitalization during the forecast period.
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