Water purifier is a purification system used
to remove the suspended solids, undesirable materials, chemicals, and gases to
make water fit for special purpose. It is used for various processes for
instance adsorption, sieving, ion exchanges, biological metabolite transfer,
and other processes in order to remove impurities from water. It cleans water
based on the use of water such as drinking water, agricultural irrigation
purpose, public & private aquaria, and for the use of ponds & swimming
pools.
According to study, “Water
Purifier Market by Product (RO Water Purifier, UV Water Purifier,
Activated Carbon Filters), End-User (Commercial and Residential), and Region
(North America, Asia-Pacific, Europe, Rest of World)-Global Forecast to 2025”
the key companies operating in the water purifier market are Pentair Plc., 3M,
BWT AG, Hindustan Unilever Limited (HUL), Culligan, EcoWater Systems LLC, Amway
Corp., Coway Co., Ltd., Mitsubishi Chemical Corporation, Toray Industries,
Inc., Brita LP, Koninklijke Philips N.V., Panasonic Corporation, Enmetec GmbH,
Carrier Midea India, Eureka Forbes, KENT RO Systems Ltd., A. O. Smith India
Water Products Pvt. Ltd., Livpure Pvt. Ltd., Ningbo Lamo Drinking Water
Equipment Co., Ltd., Shenzhen Angel Drinking Water Equipment Co., Ltd. The
renowned market players have focused on launching well-equipped products using
advanced water purification technologies.
Based on product, water purifier market is
segmented into Reverse Osmosis (RO) water purifier, activated carbon filters
and UV water purifier. RO segment dominates the market owing to their
performance efficiency, regular technological innovation and low electricity
consumption. Based on devices, market is segmented into countertop, wall
mounted, faucet-mounted, tabletop, and under-the-sink (UTS). Based on
distribution channel, market is segmented into direct sales, retail sales and
online sales. Based on portability, market is segmented into portable water
purifier and non-portable water purifier. Non-portable segment is expected to
witness lucrative growth rate due to increase in adoption among hospitals,
households & corporate offices, and rise in availability at affordable cost
during the forecast period. Based on accessories, market is segmented into
pitcher filter, shower filter, under sink filter, water dispenser, faucet
mount, counter top, replacement filters, whole house and others. In addition,
based on end-user, market is segmented into residential and commercial. The
residential segment is projected to grow at a rapid pace during the forecast
period because of rise in population & rapid urbanization across the world.
The water purifier market is driven by surge
in incidence of waterborne diseases, followed by growth in development of the
food & beverage industry, rise in disposable income of people, growth in
water pollution due to industrial development and upsurge in concerns toward
health. However, increase in demand for substitutes may impact the market.
Moreover, rise in demand in emerging economies is a key opportunity for market.
Based on geography, the Asian-Pacific region
dominates the water purifier market owing to high levels of water pollution and
rise in demand from end-users in the region. The North-American and European
regions are estimated to witness highest growth rate due to rise in
technological advancements and increase in number of health-conscious people
over the forecast period. It is predictable that future of the market will be
bright as a result of growth in population, increase in demand of household
products and lack of clean water during the forecast period.
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