Ken Research announced recent publication on, "Failure: V8 Protein Shakes and Bars".
This is a successes and failures market research report. It examines
the details of and reasons behind the breakdown of V8's protein range.
It delivers the critical "what?", "why?", and "so what?" analysis to
teach clients decisive lessons that increase business chances to launch
captivating products, especially within an over saturated marketplace.
It provides detailed account of methods to avoid and reduce the risk of
failure by learning from brands/products that have under-performed.
Understand the relevant consumer trends and attitudes that drive and
support innovation success so you can tap into what is really
influencing the industry. One gets complete understanding of the
incentives of broader appreciation of the fast-moving consumer goods
industry by acquisition of insights from both within and outside of
protein food sector. Likewise, it successfully provides valuable
strategic take-outs to help straight prospect decision-making and inform
new product development lines.
The longing among consumers to lead healthier lifestyles has led to the proliferation of protein products in the food and drink category. The V8 juice line has been gradually growing and now has branched into the enticing bars category where consumers come to for none other than more protein. However, as protein is now well established in food and drink products, brands often find it difficult to stand out in the marketplace. It is no longer sufficient for brands to simply rely on the inclusion of high concentrations of protein to entice consumers. Instead, consumer and industry trends must be recognized and acted upon in order to succeed.
The failure in this industry is seen as an outcome of one of the following:
The products, which debuted included explicit ingredients including carrot and sweet potato, using honey as a sweetener, milk protein concentrate, soy protein isolate, pea protein isolate, whole grain brown rice protein concentrate and quinoa flour. Resultantly, V8 saw strong consumer interest and distribution of protein Bars and Shakes in 2015.
The discontinuation of V8 Protein comes at a time when consumer demand for high-protein food and beverage products remains strong. Plant protein in particular is gaining traction among Americans. Developing products based on trends is never a guarantee for success. Campbell may have gone wrong is not necessarily due to the trending ingredient. It is instead about how the company went about using protein in its V8 line. Manufacturers, particularly start-ups, are finding new and exciting protein ingredients; Campbell went with milk, soy, and pea proteins. Campbell's V8 Protein line wasn't able to stand out or take advantage of on consumers' protein preferences.
Topics Covered in The Report
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/failure-v8-protein-shakes-bars/78846-11.html
Related links:
Overview of Gourmet Powder Industry in China, 2017-2021
China Research and Intelligence
Success Case Study: Haitai-Calbee Honey Butter Chips
Canadean
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
www.kenresearch.com
The longing among consumers to lead healthier lifestyles has led to the proliferation of protein products in the food and drink category. The V8 juice line has been gradually growing and now has branched into the enticing bars category where consumers come to for none other than more protein. However, as protein is now well established in food and drink products, brands often find it difficult to stand out in the marketplace. It is no longer sufficient for brands to simply rely on the inclusion of high concentrations of protein to entice consumers. Instead, consumer and industry trends must be recognized and acted upon in order to succeed.
The failure in this industry is seen as an outcome of one of the following:
- Failed innovation- it can severely impact profit and reputation.
- New product line extensions should not be viewed upon as a remedy for core business problems. (In V8's case, core beverage operations began to decrease and a protein line extension was essentially an attempt to offset this decline by tapping into the growing protein trend)
- Consumer willingness to experiment with new formats and flavours when it comes to food and drink also means that products that lack aspects of differentiation will not catch consumers' interest (In the over saturated marketplace of protein products, this was especially evident with V8's protein range)
- Treating protein as a stagnant macronutrient is also risky-Protein trends are shifting to include "trendier" protein sources including plant proteins. This can result in less research based brands being left behind.
The products, which debuted included explicit ingredients including carrot and sweet potato, using honey as a sweetener, milk protein concentrate, soy protein isolate, pea protein isolate, whole grain brown rice protein concentrate and quinoa flour. Resultantly, V8 saw strong consumer interest and distribution of protein Bars and Shakes in 2015.
The discontinuation of V8 Protein comes at a time when consumer demand for high-protein food and beverage products remains strong. Plant protein in particular is gaining traction among Americans. Developing products based on trends is never a guarantee for success. Campbell may have gone wrong is not necessarily due to the trending ingredient. It is instead about how the company went about using protein in its V8 line. Manufacturers, particularly start-ups, are finding new and exciting protein ingredients; Campbell went with milk, soy, and pea proteins. Campbell's V8 Protein line wasn't able to stand out or take advantage of on consumers' protein preferences.
Topics Covered in The Report
- Global protein shakes market
- Global v8 protein shake market research
- Global v8 protein bars market
- v8 protein bars chocolate pomegranate market worldwide
- Global v8 protein barschocolate peanut butter consumption
- Global v8 protein shakes and bars consumption
- Global Energy drinks market
- Global protein bar industry
- Global v8 protein shake market future outlook
- Global nutritional supplements market research
- Global v8 protein shake market growth
- Global v8 protein shake market future
- Global v8 protein shake market Trends
- Global v8 protein shake market share
- Global v8 protein shake market analysis
https://www.kenresearch.com/food-beverage-and-tobacco/general-food/failure-v8-protein-shakes-bars/78846-11.html
Related links:
Overview of Gourmet Powder Industry in China, 2017-2021
China Research and Intelligence
Success Case Study: Haitai-Calbee Honey Butter Chips
Canadean
Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
www.kenresearch.com