“The advancement in technology, expanding disposable income and the rise in the obese population are the key factors for driving growth in South Africa Fitness Service Market”
The report titled “South Africa Fitness Service Market Outlook to 2023 – By Market Structure (Organized and Unorganized), By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Provinces and by Gender” by Ken Research suggested that the Fitness Services market in South Africa has been increasing due to rising disposable income and increasing awareness towards a healthy lifestyle, adoption of active marketing strategies and focusing more on establishing female-specific fitness centers. The market has witnessed a positive CAGR of 5.1% in terms of revenue during the forecast period 2018-2023E.
Government initiatives to promote healthy lifestyles: There is an increase in awareness among the people to adopt a healthy lifestyle due to the prevalent diseases owing to obesity. Therefore, the government of South Africa has come up with several initiatives, such as Vuka SA- Move for your health, Sport and Recreation’s Mass Participation program, the Youth Fitness and Wellness Charter, and the Health-Promoting Schools Initiative, in order to promote a daily fitness regime among the people in South Africa.
Corporate Fitness Programs: The growing trend of establishing partnerships with medical aid companies in South Africa such as Discovery Vitality and Momentum Multiply enables a fitness gym to provide the fitness services to the corporate employees. This encourages the working population to join a fitness gym and adopt a healthy lifestyle. It has been anticipated that there will be an increase in consumer spending in the coming five years. In South Africa, fitness centers such as Cape CrossFit, Dream Body Fitness, Ignite Fitness, and other fitness centers have started offering corporate packages in South Africa.
Digital Technology brings motivation among the members: Virgin Active, GO Health Gym and Yoga Experience are few of the fitness clubs which offers their own mobile app which can be used by the members to track their fitness training, sync cardio screen results, find the clubs using GPS locator, check timetable or schedules and book slots accordingly. This brings enjoyment and excitement among the fitness enthusiasts which makes them motivated to keep following their fitness regime. This is a major factor for retaining the members in the fitness centers.
Surge in Demand of Group Exercise: Increase in group exercise such as Zumba, Pilates, Cross Fit, Martial Arts, Power Yoga is also contributing to the growth of the fitness service market as in the future majority of the new fitness centers will be looking forward to offer these services at lower rates to capture the majority of the customers into their fitness centers.
Key Segments Covered:-
By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)
Organized
Unorganized
By Revenue Streams
Membership Fees
Personal Training Fees
By Membership Subscription Packages (On the basis of Revenue, Number of Members)
1 Month
3 Months
6 Months
12 Months
By Provinces (On the basis of Number of Gyms)
Gauteng
KwaZulu-Natal
Western Cape
North West
Mpumalanga
Eastern Cape
Limpopo
Free State
Northern Cape
By Gender (on the basis of Revenue and Number of Members)
Male
Female
Key Target Audience
Organized and Unorganized Fitness Centres
Fitness Equipment Manufacturers
Sports Authority
Private Equity Firm
Fitness Training and Trainers Associations
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019E - 2023E
Major Fitness Centers Covered:-
Virgin Active
Planet Fitness
Zone Fitness
Gym Company
Viva Gym
Moove Motion Fitness
Motion Fitness
Go Health Gym, Ignite
Keywords:-
South Africa Planet Fitness Market Share
South Africa Zone Fitness Market Revenue
South Africa Viva Fitness Gym Competition
South Africa Curves Market Revenue
South Africa Gym Company Sales
Go Health Gym South Africa Sales
Yoga Experience Members in South Africa
Bodytec South Africa Revenue
Yoga South Africa Market Share
Adventure Boot Camp for Women South Africa Price
Curves Fitness South Africa Fee
Bold Fitness South Africa Revenue
South Africa Personal Training Market Growth
Gym Franchise in South Africa
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Ankur Gupta, Head Marketing & Communications
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