The market of television is recently encompasses
several televisions that cover a wide range of upgraded technologies that go
beyond the conventional cathode ray tube (CRT) format. Growing upgradation
coupled with the reasonable prices has amplified the penetration of flat-panel
display across all income groups in the region. Utilization of television is no
extensive as urban phenomenon now with the dissemination of television in more
than 99 Milllion homes in rural India. The manufacturers of television are
speedily adopting the marketing strategies for adopting the huge market share
in India whereas, with the effective working of the key players, the new
entrants are willing to invest more actively for gaining the huge return on
investment. In addition, the manufacturers are rapidly implementing marketing
of light-emitting diode (LED) TVs as they are sharper, colorful and more
comprehensive, proposing higher resolution pictures. Therefore, in the
forecasted period the market of television in India lead the highest growth.
According to the report analysis, ‘Television Market in India (LED, LCD, HD,
UHD) (2018-2023)’ it is stated that various key players are presently
functioning in this market more enormously for leading the handsome amount of
share in the country through various upgradation in the technology and
accomplishing the growing need of television from the developed part of India
includes BPL Limited, Mirc Electronics Limited, Intex Technologies (India)
Limited, Micromax Informatics Limited, LG Electronics India Private Limited, Panasonic
India Private Limited, Samsung India Electronics Private Limited, Sony India
Private Limited, TCL India Holdings Private Limited, Xiaomi Technology
India Private Limited and several others. Whereas, Samsung, Sony and LG are the
three foremost television manufacturers that accounts the television market in
India. Furthermore, liquid crystal displays (LCD) and organic light emitting
diode (OLED) encompass the two major sectors in the television market across
the globe. The sector of super-premium includes OLED and ultra-high-definition
(UHD) or 4K televisions. The festive season in India starting in August with
Independence Day till Diwali in October, principally determinations consumers
buying across all markets.
The Indian manufacturers are extremely reliant on
import for sourcing major percentages of the television components. Improving
broadcast content and infrastructure for 4K television in the country is still
a precipitous task with only a handful of players keeping pace. Moreover, the
technique of inspecting content has progressively shifted from television to
smartphones among the consumers of India. Smartphones acting as an additional
for television is hampering the growth of the television market. While, the
digital influence on wider consumer expenditure is significant and is
increasing rapidly. The employment of the cable digitization mandate further
supported by over the top (OTT) services has underwritten massively to the
intensifying popularity of new age televisions. Additionally, with the
effective working of the key players with the upgradation and innovations in
the technology the market of television in India has grown. Therefore, in the
coming years it is expected that the market of television in India will grow
more actively and positively with the significant investment by the new
entrants financially for getting higher return on investment in the short of
span of time.
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information on the research report, refer to below link:-
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Report:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
