The
report titled “UAE Baby Food Market Outlook to 2022 – By Category
(Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By
Inorganic and Organic Baby Food, By Region (Abu Dhabi, Ajman, Sharjah, Dubai,
Fujairah, Ras Al Khaimah and Umm Al Quwain)” provides a
comprehensive analysis of the baby food market in the UAE. The report also
covers the overall market size in terms of revenue and sales volume, SWOT
Analysis, decision making process, competitive landscape and growth drivers and
trends and government role and regulations. The report concludes with market
projection for future market described above and analyst recommendations
highlighting the major opportunities and cautions for the UAE Baby food market.
Market Overview
The baby
food market of UAE is still in its growth stage. The market displayed a strong
competitive scenario where international players that hold majority of the
stake are constantly trying to increase their existing market share. The UAE
Baby Food market has majorly been an import dominated market. The market is
receptive to newness and innovations for instance, camel milk based baby food
products and halal baby food products have gained a lot of popularity in the
country. Despite the fact that government is encouraging breast feeding among
new mothers and economic impact due to oil price shock of mid 2014 that continued
till 2015, the baby food market has shown consistent growth.
UAE Baby Food Market Segmentation
By Food Category (Dried Baby Food, Prepared Baby Food, Other
Baby Food, Milk Formula): Milk formula is the
most conventional baby food product in the market and is considered as the
prime substitute of mother’s milk, therefore it was the leading market segment
in the year 2017 with a considerable revenue share.
By Nature (Organic Food and Inorganic Food): This segmentation includes baby food categories such as dried
baby food, prepared baby food and other baby food but not milk formula. In the
UAE baby food market, the majority of the share was held by Inorganic Baby Food
due to the reasonable price positioning over organic food.
By Age (0-6 Months, 6-12 Months, 12+
Months): Stage 3
milk formulae for babies age 12 months and above is the leading category in
terms of sales due to the larger population size. Best selling stage 3 milk
formulae brands include Nido, Nan, Illume, Progress Gold, Pediasure and Isomer.
By Region (Abu Dhabi, Ajman, Sharjah,
Dubai, Fujairah, Ras Al Khaimah, and Umm Al Quwain): Dubai accounted for the largest sale of baby food followed by
Abu Dhabi. About 75% of the revenue is contributed collectively by the emirates
of Abu Dhabi and Dubai. The, other regions such as Ajman, Fujairah, Ras Al
Khaimah and Umm Al Quwain have a very limited market share.
By Channel of Distribution (Hypermarkets, Supermarkets,
Independent Small Grocers, Health and Beauty Specialist Retailers, Other Foods
Non Grocery Specialists, Internet Retailing): The supply of baby food in UAE is taken care of majorly by
offline stores including Hypermarkets and Supermarkets. Subsequent purchases
after consulting health experts are made from these renowned and trustworthy
megastores. Presently, Internet retailing channels like e-commerce websites,
company websites, baby products’ specific websites and websites of offline
stores accounted for a very low share in the distribution.
By Milk Formula (Standard Milk Powered Formula, Follow on
Milk Powdered Formula, Growing-Up Milk Formula, and Special Baby Milk Formula):
The majority of the milk formula sales in UAE baby food
market contributed through growing-up milk formula products. It held a dominant
share in the market. This was followed by Follow on milk formula and standard
milk formula. The remaining segments that contributed to the market were
special baby milk formula which is primarily required by infants with special
nutritional needs or they are allergic to some specific ingredient.
Competitive Landscape
Competition
within the UAE baby food market was observed as highly concentrated along with
the presence of 11 major manufacturers of baby food competing on parameters
such as product variant, channels of distribution and price. The leading
players in the market are international companies that directly import finished
baby food products in UAE. The domestic companies which are selling baby food
products have negligible market share. Majority of the market shares were held
by Nestle, Danone and Abbott. The remaining market share was captured by
companies such as Kraft Heinz Co., HiPP GmbH & Co. Vertrieb KG, Hero Group
GmbH, Hain Celestial Group Inc, DMK Deutsches Milchkontor GmbH, Holle Baby Food
GmbH and United Pharmaceuticals.
UAE Baby Food Market Future Outlook
In the
near future, it is anticipated that the UAE Baby food market will increase at an
significant revenue CAGR during the period 2017-2022. In case of market
segmentation by food category, the demand for conventional milk formula is
expected to fall by the end of the year 2022. In case of types of Milk
Formulas, the demand for Follow-On Milk Formula is expected to fall from slightly
from 2017 to the end of the year 2022 while the demand for Other Milk Formula
like Special Baby Milk Formula, standard Powdered Milk Formula and especially
Growing-Up Milk Formula is expected to rise. The UAE Baby food market is
expected over the forecast period due to increase in women’s participation in
the workforce, rising per capita income and GDP of the country and increasing
awareness among new parents to complete the nutritional requirements of their
children.
Key Segments Covered:-
Food
Category (Dried Baby Food, Prepared Baby Food, Milk Formula, and Other Baby
Food)
Types of
Milk Formula
Age Group
Nature of
Food (Inorganic Baby Food, and Organic Baby Food)
By Region
(Abu Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah and Umm Al Quwain)
By
Channels of Distribution (Hypermarkets, Supermarkets, Independent Small
Grocers, Health and Beauty Specialist, Other Foods and Non Grocery Specialist
and Internet Retailing)
Key Target Audience:-
Baby
Product Manufacturers
Baby
Product Distributors
Government
Agencies
Baby Food
Store Retailing
NGO’s
Supporting Baby Food and Care
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012-
2017
Forecast Period: 2018-
2022
Companies Covered:-
Nestle SA
Danone
Group
Abbott
laboratories Inc.
Other
Companies (Kraft Heinz Co, Hipp GmBH & Co Vertrieb KG and Hero Group GmbH)
Key
Topics Covered in the Report:-
Executive
Summary
Research
Methodology
Stakeholders
in the UAE Baby Food Market
UAE Baby
Food Market Overview and Genesis
Value
Chain Analysis in the UAE Baby Food Market
UAE Baby
Food Market Size, 2012-2017
UAE Baby
Food Market Segmentation, 2013-2017
Trends
and Developments in the UAE Baby Food Market
Issues
and Challenges in the UAE Baby Food Market
Snapshot
on Emerging Baby Foods in the UAE Baby Food Market
Decision
Making Criteria for Consumers
Government
Regulations in the UAE Baby Food Market
SWOT
Analysis of UAE Baby Food Market
Competitive
Landscape in the UAE Baby Food Market
UAE Baby
Food Market Future Outlook and Projections, 2017-2022E
Analyst
Recommendations in the UAE Baby Food Market
For more information on the research
report, refer to below link:-
Related
Reports:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
