How India Air Purifier Market Is
Positioned?
Overview: The air
purifier industry in India is highly under-penetrated with ~%
adoption in households in 2019. Majority of international and domestic
companies started the industry post 2010, recognizing the immense potential of
the industry. India is home to 21 out of the 30 most polluted cities in the
world. Northern cities including Ghaziabad, Delhi & Gurugram have made it
to the list. Currently the demand for air purifiers is skewed towards the year
end from October-December and companies witness a seasonal spike in sales
during the period. Delhi-NCR is currently the largest market for air purifiers
in India owing the severe air quality due to bursting crackers during Diwali
and stubble burning in neighboring states of Punjab and Haryana.
Market: The industry witnessed
tremendous growth over the review period FY’2014-FY’2020 with a CAGR of ~% on
the basis of revenue. The number of units sold in the country in FY’2020 stood
at ~ lakhs with average price per unit sold being ~ INR. The period saw entry
of many new players in the market with various new products. The rising
disposable income and incidents of respiratory diseases among the consumers
have lead to increase in demand for air purifiers. Aggressive advertising
strategies adopted by air purifiers companies along with wide distribution
network have contributed to the increase in the sales of air purifiers in the
country.
India Air
Purifier Market Segmentation
By End-Users: The residential end-users have dominated the industry
maximum revenue share in FY’2020. The remaining revenue was contributed by
commercial & institutional users including hotels, hospitals, corporates,
embassies & more.
By Technology: The HEPA
& activated carbon technology was analyzed to dominate the industry over
the review period with most of the major players adopting it.
By Region: The Northern states
including were identified to account for majority of the industry revenue. The
contribution of Western & Southern regions also significantly increased
over the review period.
By Distribution Channel: Retail
sales accounted for majority of the industry revenue in FY’2020. The review
period also saw significant rise in online sales.
Competitive Scenario in India Air
Purifier Market
The competition in the industry is moderately concentrated with around ~
players operating in the market. The top 6 players accounted for ~% of the
total market share in FY’2019 on the basis of revenue. The players compete on
the basis of parameters such as price, product portfolio & features,
distribution network, discounts offered and more. Majorly international
companies are leading the market with few domestic players also operating in
the industry.
India Air Purifier Industry Future Outlook and Projections
The Air Purifier industry is
India is expected to grow at a double digit CAGR of ~% over the period FY’2020-FY’2025
on the basis of revenue and the number of unit sales reaching ~ lakhs by
FY’2025. After momentary decline in sales and revenue due to Covid-19 pandemic,
the sales are expected to pick up in the future due to increasing health &
hygiene concerns among the consumers. It is anticipated that the industry will
witness growth in e-commerce sales with growth in online retail spending in the
country and demand from other major tier-2 cities with increasing pollution
levels and commercial activity.
Key Segments Covered:-
By Technology
HEPA
& Carbon
HEPA,
Carbon & UV
HEPA,
Carbon & Ionizers
Others
By Distribution Channel
Retail
Online
Direct
By Coverage Area Applicability
Upto
250 sq. ft.
251-500
sq. ft.
Above
500 sq. ft.
By Weight of Air Purifier
Less
than 5 Kg
5-10
Kg
More
than 10 Kg
By Region
North
West
South
East
By End-Users
Residential
Commercial
Institutional
Companies
Covered:-
Philips
India Limited
Honeywell
India Private Limited
Sharp
Business Systems (India) Private Limited
Blueair
India Private Limited
Dyson
Technology India Private Limited
Xiaomi
Technology India Private Limited
Panasonic
India Private Limited
Eureka
Forbes Limited
Kent
Air Purifiers Limited
Key Target Audience:-
Air
purifier Companies
Component
Manufacturing Companies
Consumer
Appliance Companies
Air
Purifier OEMs/Assemblers
Air
Purifier Importers/Exporters
Modern
Trade Chains
Consultancy
Companies
Time Period Captured in the Report:-
Historical
Period: FY’2014 - FY’2020
Forecast
Period: FY’2020 - FY’2025
For
More Information on the research report, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
